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Without getting all bridezilla on everyone, here’s the experience that ignited my fire and wrote this post: I’ve recently become engaged and while shopping around I fell in love with a venue, however, the events coordinator failed to effectively follow-up. I work full-time, go to school and now, I am planning a wedding. You better believe- if I am about to spend my hard-earned-cash at a venue and ask for a call on my lunch hour, I expect the courtesy. If it slips their mind once I will let it go, but twice makes me twitch and THREE times makes me cross them right off my list.
Which brings me to my point: the events coordinator of that venue was not the owner, she was, however, a representation of what I may expect had I chosen them to host my wedding.
It’s possible you too have built a flourishing brand of your own and are no longer the everyday face of your company, your brand. When you’re no longer answering your own phones or selling your own product it’s time to remember that you are the company you keep!
When you hire administrative support, sales associates or PR, they become your company. These employees interact with your customers, make sales, pursue follow-up, develop relationships, brainstorm ideas and engage future clients. All of the effort you’ve put into branding both yourself and your company can be tarnished by the company you keep.
Haven’t you ever had an experience where you’ve entered into a store completely ready to purchase merchandise, but the sales associate was rude, so you walked away? That discourteous sales associate became the company to you (for that brief instant). They lost a sale for their store and possibly tarnished a client’s attitude towards that stores brand.
It is so important to manage the company you keep; hire people who believe in your business, who love what they do and who realize how valuable they are to your survival.
It’s a theory that runs in friendship, business, teams and partnerships: Folks, YOU ARE THE COMPANY YOU KEEP!
Fellow readers: make me feel less like a bridezilla; have you learned a lesson from the people you’ve hired or have an experience where an employee of a brand you LOVE tarnished your relationship with the experience of shopping that brand? Please share your comments, stories and advice!
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