The BFF Test: How To Write Copy That Actually Sounds Like YOU

The BFF Test

This episode is part 2 in a 3-part series on communications that I developed with my good friend Nikki Elledge Brown. Nikki’s known online as The Communication Stylist® and creator of A Course About Copy® and she’s on a mission to help entrepreneurs communicate with more clarity and confidence. To catch part 1, click here

In today’s episode of She Takes on The World TV Nikki and I are going to cover how to write effective copy that actually sounds like YOU, and introduce you to a key tool in your communications kit, a little something we like to call “The BFF Test.”

So why is it so important to be able to write “conversational” copy and just how to do you do that? And what’s this BFF Test all about?! Find out in today’s video:

If you loved this video we would love for you to share on social media. Here’s a couple tweetables you can use:

Help people hear you before they hire you. Write like you’d speak to your clients + customers. (Click to tweet)

”It doesn’t need to be perfect; it just needs to be shared.” (Click to tweet)

Last but not least, with each new episode of She Takes on the World TV we now offer a FREE bonus worksheet, exclusively for our amazing tribe of subscribers. This week’s PDF download is “10 Fun Tips + Tricks For Writing Copy That Sounds Like YOU” – a worksheet with 10 fun exercises you can use to help the “real” you shine through in your writing.

At She Takes on the World and in our signature incubator The Conquer Club, we are all about helping entrepreneurs actually take action and implement because let’s be honest, inspiration without implementation is kinda meaningless! So you can look forward to free workbooks and downloads with each of our episodes as a subscriber.

Click on the link below to receive this week’s bonus worksheet and be signed up to receive new freebies and episodes as we release them.


My actionable for you this week is to write a post – on your blog or social media – and use your worksheet to take The BFF Test to make sure it sounds like you, and PUBLISH so you can get feedback.

Be sure to leave a comment on the episode below and let me know if you have any questions about this exercise, and for extra credit, share a link to your “BFF-friendly” post below.

Remember it doesn’t need to be perfect; it just needs to be shared.

If sharing is scary for you, you’ll LOVE our next episode where we’ll talk about pitching yourself with confidence.

Love and success,

Natalie MacNeil's Signature



P.S. Love this episode? We’ve got a sweet bonus for you! Click here to download your free Copy Cheat Sheet and be the first in line to find out about A Course About Copy® She Takes on the World edition, Round Two in 2017.

Leave a Reply

Your email address will not be published. Required fields are marked *

bite-sized wisdom to read & share