Winning Strategies for Starting a Business Part 1 of 3

This is a guest series by Jane Wesman. Jane is the president of Jane Wesman Public Relations, Inc., a firm that creates high impact book publicity campaigns for publishers and writers. She is also the author of Dive Right In -The Sharks Won’t Bite: The Entrepreneurial Woman’s Guide to Success.

Do you dream about starting a business, but don’t know where to begin? Does the idea of being your own boss and creating a company that provides great products and services excite you? But all you do is dream, unable to move ahead? You’re not alone. Many women feel this way.

More than twenty-five years ago, I launched my own company, a public relations agency that is still thriving today. I’ve also had the privilege of mentoring many other women entrepreneurs. I’ve seen what works and what prevents women from moving ahead. In this series I will go through five step-by-step strategies that can help you launch the business of your dreams.

Commit to one business

You must commit to one business. The biggest roadblock to being an entrepreneur is fear of choosing one business and going for it. You can’t get an enterprise off the ground, if you spread yourself thin. Over and over again throughout the years, I’ve met women who have the passion to become entrepreneurs, but they keep spinning in circles, never committing to one business. Look at it this way, once you succeed at building your first company, you can always start another one.

Remember, too, that it’s important to choose a business that you are passionate about. This is not about the latest fad or fashion. It’s about making a commitment to something that will absorb large amounts of your time – and possibly quite a bit of money. So choose wisely. If you want to start an online business, then commit to it. If you want to open a retail store, then go for it. If you want to be a contractor, then move ahead. But don’t hang yourself up by wanting to do all three things at once. Make a choice and commit.

Research that business

Today, it’s easier than ever to learn about any business in the world. For the fastest results, look online. Google the type of business you want to start. Find out about professional organizations in the field. Read blogs and bulletin boards by people doing similar things. Learn about sources of help. Read industry articles and buy the magazines or books that can teach you more. Participate in teleseminars.

You also need to reach out to business people and others who may be able to help you. You can do this through networking at local events, seminars, business groups, and online through social networks. Make sure you understand the business that you want to start. The more you know about it, the greater your chance for success.

Stay tuned for part two of the series which shows you how to create a business blueprint.

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1 thought on “Winning Strategies for Starting a Business Part 1 of 3

  1. Hi Jane, Really looking forward to reading your series of guest posts – totally agree, this is key: “Make a choice and commit.” In a world of seemingly endless options, this may seem like a small step – but it’s not! The ability to focus your energies (and focus and focus….) in the early stages of a start up, I’ve found, is the secret sauce that gets you off the ground. Thanks for sharing your wisdom.
    [rq=1387908,0,blog][/rq]The Expense of Expectations

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