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Once you have identified the target market audience (see How to Define Your Target Audience) for your online personal brand – the people you want to delight and excite the most with what you have to offer – you then need to think about how to market yourself.
This is where “The 3 Laws of Marketing Physics” comes into play.
Your marketing messages must answer 3 questions from the perspective of your target audience:
1. Why should I care?
2. What’s in it for me?
3. Why should I believe you?
Let’s start with number 1. Why should they care?
What makes you stand out from the crowd as being meaningfully different? What words come to mind when your target audience hears your name?
You need to be truly unique in your field or you risk being overlooked. If your online personal brand makes you look and sound like everyone else – then you are not a brand – you are just a commodity.
Many people are too cautious when it comes to presenting their personal brand. If you use bland, generic words and statements to describe who you are and what you do – you will not cut through the clutter!
Instead, you need to be bold, exciting, and thought provoking if you want your target audience to care about you. Take what you think makes you different and “multiply it by 10.”
If you are perceived as being dramatically and meaningfully different – you will stand out from the crowd – and you will greatly increase your chances of branding success.
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