What’s Driving Your Social Media Strategy?

Natalie MacNeil talks about social media strategy for your business

The comedian Chris Rock once said, “You only live once so sure, spend 15 hours a day online desperately seeking the validation of strangers.” The funny thing is that’s what I’m seeing so many people do online today as they promote their businesses through social media.

In today’s episode of She Takes on the World TV, I want to talk with you about what’s really driving your social media strategy — your goals or your ego?

Check it out:

Recap time: In short,  it really doesn’t matter how much time and money you’re spending on social media – if you’re not operating with a solid strategy in place, you’re really just trying to win an online popularity contest and that’s not going to translate into new customers for your business.

Your actionable this week is to review your social media efforts and make sure you have plenty of calls to action in place for your fans to join your mailing list and visit your website. That way you can be sure to reach them any time you have something fabulous to share! (Without having to pay a cent for Facebook to “boost” your post!)

In the comments section below, I’d like for you to outline one key strategy that you’ve used to build your business through social media. And if you enjoyed this video, don’t forget to share it with YOUR followers. Here’s to spreading the social love!

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8 thoughts on “What’s Driving Your Social Media Strategy?

  1. This is exactly what I’m struggling with right now and it’s very discouraging. I’m at a loss of what else to do! I just recently started a newsletter which has had a good response but…I know I’m missing out on ways to share my knowledge and experiences. Thank you for this great vid!

  2. OOH, I love this!

    I have to confess to, recently, thinking of my social media more as a shop window than something that will bring me fans. ie if someone is on twitter or facebook and sees me tagged – they’ll hop over and have a look.

    But I will try and build more calls to action in, and promote my list more than I do!


  3. Social media is not just about personal accounts these days. It is also a new platform for business to attract potential clients. Chris Rock was right. Though it may appear as some kind of a joke during that time, that is what exactly is happening today. On the other hand, it seems normal. Marketing now is not doing much of the process manually. With social media, you just need to be using the right tool for your niche and there goes the traffic.

  4. Do you use Snapchat for your business? What do you think about it? I’ve found extremely high open rates and it’s easy to send people to my blog and book pages with a picture or video on Snapchat.

    1. I’m just getting into Snapchat Brian, and I’m finding that it is very useful but also that not a lot of my core audience is on it yet. What’s your username? I’m nataliemacneil

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