“I’m so bad at remembering names.” “I’d forget my head if it wasn’t attached to my body!” “I’m sorry — where did you say you were from again?” Ah, memory. You’re such a tricky beast. Let’s be real with each other: Being scatterbrained is a side effect of entrepreneurship, and our dependence on technology. We […]
Studies show that in situations where trust is important to us (which is exactly the case if someone is trying to sell us something on video), we pay closer attention to a person’s smile. We then decide whether or not we can trust that person.
Presenting on Video requires a completely different skill set from stage presenting. This is a fact few people are aware of. Being able to speak to a live audience does not necessarily mean you will come across well on-screen.
Presenting on video requires the presenter to “pull people in” (screen presence) whereas stage presenting requires the presenter to “push out to the audience.” There lies the problem for many Stage presenters.
Our eyes communicate our feelings – including comfort and discomfort. Few things project our emotions as well or as rapidly as the eyes. Humans have relied on looking into someone’s eyes for thousands of years to get an understanding of how the other person is feeling and whether or not they are telling us the truth.
Whether you are being interviewed on TV, or presenting on video camera, your aim is to create a positive experience for your viewers, and put them at ease. This means reducing anything that could create a visual barrier (consciously or subconsciously) between you and your audience.
A great way to communicate important messages to your target audience is the tried and true “talking head” video – where you speak directly to a camera. Simple and versatile – you can be humorous or serious, informative or promotional – however…
How you “frame” yourself on camera – has a powerful subconscious impact on your audience, so it is worth knowing some of the basics.
You don’t need to be a Spielberg, nor do you need to spend a fortune on the latest high tech equipment to look good online – but if you want to stand out from the crowd you will need to purchase some basic pieces of equipment.