Stop Swimming With Your Competitors: The Blue Ocean Strategy

Stop Swimming With Your Competitors

Where are you swimming today? Are you in the Blue Ocean or the Red Ocean?

If you’re thinking, “Wait a minute, Natalie – WTF are you talking about?!” I promise, my geography teachers did a great job – I do know the names of all 5 oceans and that there’s not a blue one or a red one in the bunch. BUT, when it comes to business strategy and your competitors – you need to put the Blue Ocean and Red Ocean on your map.

In today’s episode of She Takes on the World TV I’m going to walk you through this groundbreaking concept and how it can help you stand out among a sea of competition.

We’ll go over:

  • Red Ocean vs. Blue Ocean – which one do you want to be in?
  • The one thing you MUST do today if you’re swimming in the Red Ocean.
  • The story of how Cirque du Soleil found its Blue Ocean.


So that brings us to your actionable for this week: I want you to really think about the question I posed to you at the beginning of the episode. Are you in a red ocean or a blue ocean?

If you are in a red ocean (and if you are – it’s OK. There are millions of entrepreneurs swimming right along with you!), I want you to spend some time brainstorming ALTERNATIVE offers that would make your competition irrelevant Be sure to let me know what you come up with by leaving a comment below. And just keep swimming!

Also: don’t forget to grab a copy of the Blue Ocean Strategy book because it’s brilliant.

Speaking of brilliance, we’re rolling out the red carpet tomorrow night and you’re invited to join us as we celebrate the achievements of members in our Conquer community at the Conquer Awards, broadcasting live at 8 p.m. Thursday, December 3rd.

The Conquer Awards

It will be an evening full of fun and excitement as we share this year’s victories and announce our big winners, AND we’ll be presenting them with engraved statuettes – just like those other big awards shows. (I was one of those kids who loved getting gold stars on her homework so this is really thrilling for me!)

To watch the Conquer Awards live, subscribe to my YouTube channel at or follow me on Periscope @nataliemacneil.

Hope you can join us!

Cosmic hugs,

Natalie MacNeil's Signature

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8 thoughts on “Stop Swimming With Your Competitors: The Blue Ocean Strategy

    1. It’s a great read, Shelley – I know you’re going to love it. Keep the blue ocean in sight…I know you’ll be there very soon. 🙂

  1. This video has come at the perfect time for me! I am currently developing an online wellness course to help people improve their health and minimize their body’s toxic burden by teaching them how to adopt healthy lifestyle habits and detox their beauty regimen, personal care routine, and their home. There in’t a course quite like it on the market, so I am confident that I am swimming in the blue ocean! My course includes important health information about avoiding harmful toxins in everyday products which more & more people are realizing is important but right now, it is an alternative road to wellness. Thank you for another helpful video!

    1. That’s wonderful Kelly! I’m so glad this video resonated with you, and thanks for giving us a peek into your blue ocean. Happy swimming!

  2. This is especially a concern in my industry, where a lot of people set up tiny niche sites that all look alike, or all go after the exact same audience.

    I started a number of offline businesses before I got into the online world, and my decisions always revolved around thinking my competitors were incompetent… because they often were. In many cases, my competitors didn’t even answer their phone, so closing the leads that called in was like a knife to butter.

    Because of that, I told myself I would do the opposite of what my competitors did in everything from marketing. Simply put, I wanted to look and be different. For some reason, the online world seems much more copy-and-paste than the offline world. For me, the biggest thing that helped my sales skyrocket was thinking “I’m a business” rather than “I’m an online business”. Total mindset adjustment.

  3. Marketers call the “blue ocean” strategy differentiating. Hence the purpose of branding!

    What’s happened is that the Internet made the world flat and increased competition exponentially so there is no longer a built in gauge to moderate the cycle of products. As a result, most products (goods and services) have a much shorter shelf life than they did 5, 10, and 20 years ago. Companies work triple time to outdo those in the now global marketplace. Similar to the 2016 presidential campaign, companies also spend so much time talking about and trying to outdo the competition (in this case, Donald Trump) that they lose focus of how they are different; their unique selling proposition and also their value proposition.

    It’s the role of marketers to redirect focus. Unfortunately, marketers have betrayed the tenants of good marketing strategy in order to keep pace with the “business Joneses.” Sounds like reading the “Blue Ocean Strategy” will help marketers redirect focus.

  4. Wow I look forward to watching more of your videos. I never realised the power of choosing one of the mindsets. Both Oceans for beginners must be daunting. I have followed you on facebook and signed up for further updates. I have also PMed you a personal question.

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