What To Do When You Don’t Reach Your Launch Goals

Natalie MacNeil talks about what to do when your launch doesn't go according to plan

Launching a product or service can be exhausting, exhilarating, and a total roller coaster. When you see sales roll in for all the hard work you’ve put into creating something that you know people need, it feels like it was all worth it.

But when you DON’T reach your sales projections, when your service or product launch strategy doesn’t go according to plan, you can be left feeling like a complete failure and wondering what you did wrong.

This has happened to all of us at some point, even the people you see making it big. In today’s episode of She Takes on the World TV, I want to share my tips for what to do when your launch doesn’t go according to plan.

We’re going to talk about:

  • Why you should celebrate anyway!
  • The worst thing you can do when a launch doesn’t go as planned.
  • My #1 tip for building business between launches.

…and more!


My actionable for you this week is to speak to a few of your dream customers OR create a survey so you can find out exactly what your audience needs right and what their pain points are that they are willing to pay you to have solved. Be sure to let me know in a comment below what you plan to ask your customers, and come back and let us know what you find out!

Regardless of how big or small your last launch turned out to be, remember to give yourself a little credit! Launching anything is a lot of work, and it takes courage to actually follow through and put something out into the world.

Celebrate yourself and the fact that you actually did it. Think of all the people who WANT to do things and don’t follow through. You did, and that’s something to be proud of.

Be sure to share this message with someone you know who could use it, and check out my FREE 14-day Conquer Course to turn your dreams into something big!

Cosmic hugs,

Natalie MacNeil's Signature

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4 thoughts on “What To Do When You Don’t Reach Your Launch Goals

  1. Thanks Natalie! This perfectionistic entrepreneur loves how encouraging you are 🙂 No giving up here! Staying the course, moving forward, and continually growing and improving!

  2. Very timely for me! My startup just launched a new product, and we’re facing obstacles as we differentiate the new from the old. We’re also participating in the Women Startup Challenge and support hasn’t been what it should. We’re not giving up, however, and I’m sending an email right now, to approach a potential client to see if our product can solve a problem for them.

    1. Thanks for sharing Michelle, and hang in there. I know exactly what you’re going through, and the days when I was raising funding and entering competitions to get exposure and gain traction were some of the most challenging days of building my company. It’s all worth it though, and I wish you all the best!

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