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When I read the recent survey about marketing behaviors for micro businesses at Vistaprint, the statistic that jumped out at me was that 46% were actively using social media.
I’m not totally sure why, but I’ve been dragging my feet about getting into the conversation on Twitter. Perhaps I’ve gotten a bit too comfortable in my comfort zone?
I should know better, it’s my job as a personal and business coach to help my clients embrace new challenges as adventures. And as small business owners we’re faced with doing things we’ve never done every day…and that means being uncomfortable at times. Yet, if we let fear stop us from tapping into new opportunities and learning new skills, our business will suffer.
So the question I asked myself was “Do I really need Twitter?”
“Will it make an impact on my business or is just a fad?”
Edision Research just released a study called Twitter Usage in America 2010looking at three years of tracking data from Twitter users to determine whether this platform is gaining momentum.
Here as some findings that can’t be ignored:
- Twitter “awareness” has exploded to 87% in 2010
- Nearly two-thirds of active Twitter users access social networking sites using a mobile phone
- Marketing & business case studies for Twitter far exceed similar usage for social network sites in general
- 51% of active Twitter users follow companies, brands or products
Hey, numbers don’t lie…these stats have convinced me to get off my butt and take the leap into Twitter.
Guess what I discovered? There’s a ton of great people over at the twitter party. I’m having fun! (gasp)
Plus, I’m getting connected to other bloggers I find inspiring, learning other small business owners have the same ups and downs as I do, and I’m feeling connected. And all of this happened in TWO days.
So today I play coach with myself and commit to be accountable to all of you.
- Add social media addresses to my email sig file
- Get new business cards with social media addresses
- Dedicate time and money to Twitter training
- Learn HootSuite
- Spend 30 minutes daily listening and learning
- Spend 30 minutes a day being in the conversation
So, how about you? Have you been sitting on the sidelines with Twitter? Would you like to join me as a “newbie”?
Twitter not on your radar screen right now? Maybe it’s another tool or resource you’ve been dragging your feet about.
I needed to be courageous and step out of my comfort zone, willing to make mistakes as a “newbie” on Twitter. But heh, I didn’t die, the world didn’t stop turning….and I actually had fun!
Make your business an adventure to transformation! ™
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