One of the best ways to turn your small business into something big is by getting more press and media attention, especially on-camera press. In today’s episode of She Takes on the World TV I’m talking with media strategist and TV producer extraordinaire Gwen Elliot about how to make the press absolutely fall in love with you and put you on the air.
This fun interview is full of practical tips and proven strategies for getting media attention. Besides finding out the craziest thing Gwen ever did to get on-air (!!), we’re also going to chat about:
- Why on-camera press is soo crucial to growing your business, and how it’s different from placement in a newspaper or magazine
- 3 outside-the-box media hacks that Gwen has used herself to get on-air coverage
- The #1 step you need to take today, especially if you’ve never been on-camera before
Plus, Gwen’s going to walk us through her pitch letter template, which gained attention from producers the very first time she used it.
Join us for this incredible interview and get ready for your close-up!
Do you know any entrepreneurs who could be getting more spotlight on their businesses right now? Here are a couple Tweetables you can use to share this video with your community:
My actionable for you this week is to start small: identify one on-air media outlet you can pitch to and then get that email (or helium balloon package!) out the door. Be sure to let me know in a comment below who you plan to pitch to, OR if you’ve already been on-air, what your favorite experience has been so far. I’m sure our community would love to hear your story!
Creating an amazing pitch to get media attention is just one tactic in a huge marketing and public relations toolkit you can use to reach more customers and grow your business, but for a lot of entrepreneurs it can be a little daunting figuring out how to “sell” your brand and products in a way that feels authentic.
In The Conquer Kit, I’ll help you get to the heart of your business story and craft compelling copy for all your marketing needs, including web content and social media, and develop a content calendar that keeps your marketing train on the tracks to success. And I’ll teach you how to do all this while remaining true to yourself.
Click here to find out more about The Conquer Kit and download a free excerpt of the book.