Make The Press Love You (How To Be A Media Darling)

How To Make The Press Love You

One of the best ways to turn your small business into something big is by getting more press and media attention, especially on-camera press. In today’s episode of She Takes on the World TV I’m talking with media strategist and TV producer extraordinaire Gwen Elliot about how to make the press absolutely fall in love with you and put you on the air.

This fun interview is full of practical tips and proven strategies for getting media attention. Besides finding out the craziest thing Gwen ever did to get on-air (!!), we’re also going to chat about:

  • Why on-camera press is soo crucial to growing your business, and how it’s different from placement in a newspaper or magazine
  • 3 outside-the-box media hacks that Gwen has used herself to get on-air coverage
  • The #1 step you need to take today, especially if you’ve never been on-camera before

Plus, Gwen’s going to walk us through her pitch letter template, which gained attention from producers the very first time she used it.

Join us for this incredible interview and get ready for your close-up!


Do you know any entrepreneurs who could be getting more spotlight on their businesses right now? Here are a couple Tweetables you can use to share this video with your community:

Your message is meant to be shared with the world. @nataliemacneil #getmorepress (Click to Tweet) 

Producers need content; by pitching your ideas you’re helping them with their job. @nataliemacneil #getmorepress (Click to Tweet)

My actionable for you this week is to start small: identify one on-air media outlet you can pitch to and then get that email (or helium balloon package!) out the door. Be sure to let me know in a comment below who you plan to pitch to, OR if you’ve already been on-air, what your favorite experience has been so far. I’m sure our community would love to hear your story!

Order Your Copy Of The Conquer KitCreating an amazing pitch to get media attention is just one tactic in a huge marketing and public relations toolkit you can use to reach more customers and grow your business, but for a lot of entrepreneurs it can be a little daunting figuring out how to “sell” your brand and products in a way that feels authentic.

In The Conquer Kit, I’ll help you get to the heart of your business story and craft compelling copy for all your marketing needs, including web content and social media, and develop a content calendar that keeps your marketing train on the tracks to success. And I’ll teach you how to do all this while remaining true to yourself.

Click here to find out more about The Conquer Kit and download a free excerpt of the book.

Cosmic hugs,

Natalie MacNeil's Signature

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13 thoughts on “Make The Press Love You (How To Be A Media Darling)

    1. Hi Amber! A few great tools are Rapporative, SellHack,, and checking press releases to see if you find out how an email address is structured! You’ve got this! 🙂

  1. I love and appreciate such great advice from both of you amazing women! Gwen, your Media Magnet program is amazing – I’m learning so much already – I know it’s time for me to get more exposure to my business – having your expertise is priceless!

  2. As always, you two look stunning!!! Great advice Gwen and I can’t wait to put this into action!! Question for you though … tips for print press??? I would love to have Toronto Life or Flare or Fashion give us a mention… and I cant seem to break in!! Tips please!!!!

  3. Wow, this is fantastic info. I’m just starting to get the word out via blogging and recently got published on Huffington Post, next I hope to find some podcasts interested in my story. I have done a local video show and it was nerve racking and exciting at the same time.

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