In the recent death of Steve Jobs, I watched a video of his 2005 commencement speech to Stanford University graduates. Ironically, I watched it using his brilliant creation, the I-phone. As I allowed his words to resonate in my mind, “If today were the last day of my life, would I want to do what I am about to do today,” I related those words to my life and to the many women who are business owners, mothers, mentors, volunteers and more. Are you living a life of purpose?
How will you know if you have succeeded in living a life of purpose? How do you keep score? Here are 4 ways to tune in to your purpose:
1. Tune in to Your Mind
Do you ever feel as though life’s passing you by and not sure what to do? It’s time to release all of the ‘stuff’ and start living your best life by reducing or eliminating the amount of stress you have present in your life. Meditation is an excellent healing tool that rejuvenates your mind; increase your inner strength and well-being; and good for your body as well.
2. Tune in to Your Body
Do you listen to your body? When you are stressed or ill, there are signs, right? That is your body talking to you. Your body is sacred and should be treated as such! It is what keeps us alive. It is important to treat your body right and incorporate a daily exercise regimen into your life.
3. Tune in to Your Spirit
Have you taken time to listen to your inner voice? Do you long to deepen your spirituality? Simply, spirituality is the search to know our true selves and we all take different paths to get there. The important thing is to create a spiritual practice that fits with your busy lifestyle and shift your affiliation with spirituality from ‘something you do’ into a ‘way of living.’ Last, live in the moment! Look around you. Enjoy the beauty of your surroundings, take a deep breath and exhale, and stop worrying about what if, instead, enjoy what is.
4. Tune in to Your Business
Are you feeling like your business is in a slump? Reflect and reorganize. Write down all the things that are cluttering your mind, and distorting your life’s vision. Take each of the things on your list and ask yourself the following questions:
1. Why am I holding on to this clutter?
2. What purpose does it serve?
3. How do I rid myself of it?
Clutter can be distracting while adding to the chaos in our lives. Take time to reorganize your mind by simply ‘letting go’ and re-prioritizing the way you do things.
Focus by re-identifying your target market too. Ask yourself the following questions:
1. Do you know who your customers will be?
2. Do you understand their needs and desires?
3. Do you know where they live?
4. Will you be offering the kind of products or services that they will buy?
5. Will your prices be competitive in quality and value?
6. Do you understand how your business compares with your competitors?
7. Will your business be conveniently located for the people you plan to serve?
By refining your target market, you are ensuring the success of your business! By taking care of your mind, body, spirit and business is a sure way that you are living your life with purpose.