The Importance of Branding: Why You Should Build a Personal Brand

Personal Branding
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Over the last few years more of the general population have become increasingly aware of the importance of personal branding and creating a strong personal brand. Reality TV shows have become popular on mainstream Television and we have seen people seemingly rise from being virtually unknown to household names. Personal branding isn’t a new concept; some examples of successful personal brands that have stood the test of time are:

  • Martha Stewart
  • Tony Robbins
  • Richard Branson and
  • Oprah

They have all used their personal brands to build phenomenal business empires. Newer celebrities such as Bethenny Frankel; have shown us how to build a strong personal brand by being our amazing authentic selves. This is actually a major key in successful Attraction Marketing. Celebrities naturally build a personal brand by default – whilst we tend to think of celebrities when considering personal branding – we all have our own personal brand! Social Media has leveled the playing field and has made it far more common for every day people to become household names in their own right. From Wine TV’s (Gary Vanyerchuk author of Crush It!) to Carrie Wilkerson (The Barefoot Executive) every day people are becoming Global Names using Personal Branding techniques on the Internet. It makes sense that you will be able to sell more of what you’ve got if more people know like and love you right?

So how is this relevant to you and your business?

Your personal profile and brand also play a major role with increasing a potential customers trust, relationship and likeliness to buy from you. Branding is a critical component to a customer’s purchasing decision -it is all about how they perceive you.  Building a Powerful Personal Brand will also increase the opportunities that will arise when people recognize you for what you do. From getting paid to speak on stage, publicity opportunities and potential book deals to TV appearances; so many other options become open to you when you build a strong personal brand.

How to Develop Your Personal Brand

Thing’s to consider when developing a personal brand are:

  • What you do
  • Who you serve
  • What results you desire
  • Your passions, morals and values

Usually a personal brand will develop through what you do. You will find people referring to you as the “go to” person for something in particular – when you can couple this with a smart marketing strategy you can literally overnight become the “go to” expert in your niche or area of expertise. We are living in such an exciting time with an abundance of opportunities – you can quite literally now become famous for just being yourself and doing what you love – how cool is that!

The importance of branding should not be overlooked as an integral part of your business strategy; regardless of your industry. When you develop a powerful personal brand and pair it in a powerful partnership with Social Media and building a database of clients, customers and people who are interested in you and what you do you can literally take your list and business with you wherever you go and continue to grow your business and monetize from many different opportunities.

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10 thoughts on “The Importance of Branding: Why You Should Build a Personal Brand

    1. Michael, I think people lose sight of it because they’re too busy chasing the shiny objects and focusing on “money” rather than “soul” – in my experience – when you can tap in to your inner purpose and really work with a burning passion – your personal brand seems to evolve on it’s own – what I see – and have been guilty of doing myself… is people being so concerned with financial returns that they miss the most amazing opportunity of getting to go in flow and be their own authentic selves – it’s completely empowering.

  1. Awesome article, Kat. If you want to survive today’s super busy marketing world, you have to work hard on creating and maintaining your personal brand. 

  2. Wonderful insights into how important it is to be your honest, true self when it comes to personal branding, i.e. work out who you are, your story and what you represent first. Thanks Kat.

    1. Hi Brittani, I went around and around in circles with my own personal branding for a really long time. The biggest mistake that I made was thinking “money” what niche / topic will make me the most money – when I went back to my values and what I really wanted to share the end result was completely different to what I thought it would be.

      You are like a tree, you will grow, change, your interests, talents and passions will evolve and you will branch out, so don’t get too hung up on perfecting your brand, things will change, your brand should be more about YOU than WHAT; I’m about to publish another article on this so stay tuned. xx and feel free to connect with me on FB if you want some more help on this.

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