Want Social Media Success? Start with optimizing your Social Media Profiles. Don’t just fill in the first thing that comes to mind, or better yet skip an entire section because you are either in a hurry or don’t see it as important. It is important to the reader and to your success.
Make sure the “About” is complete. This section is where people determine if they are going to accept / send you that friend request and potentially hire you / purchase your product services. Strategic partners also refer to the section to determine if you have the experience they need for their client(s).
Write about your work in the profile, but in a non-sales oriented way. Include words like enthusiastic, passionate, driven, etc. The reader will connect with these emotion-evoking words.
Include a favorite quote, or better yet, write one of your own that has meaning for you and the reader.
Extra Tip; Make sure you have your company name linking to your business Facebook Page. This is one strategy for growing page “Likes”.
Put that “Info” tab to work. List out your mission, who you serve, product and service names. Include direct links to your website to read more about a particular product or service.
Make sure and include your website link in the “Short Description” and then again in the website section.
You have 160 characters available for your Twitter bio. Use every one of them. Think keywords when creating this, the client you serve and the location. Even if you can serve global customers integrate your location into the bio, it doesn’t hurt to include it, in only helps.
Extra Tip: Type your bio in Word and use the Word count feature to get the character count, plus this will spell check for you.
Lead the reader on a journey through your LinkedIn Profile, telling about them who you are, what you are currently doing, but also where you have been. Don’t make the mistake of placing less value on an older job or project. If you give the appearance that old stuff doesn’t matter to you, then they will get the idea that someday their project will get old and not matter either.
Use paragraphs, bullets and quotes to lead the eye. If you have everything clumped together in one paragraph it makes it hard for the reader to connect and see the things that are important.
Include project names; former and current client projects (with permission of course) and testimonials people have given you.
Move sections of your profile around to feature what is important in landing your next project. Integrate video, slide share and link to your books if you are an author.
Extra Tip: Create your bullet points in Word and then paste them into LinkedIn since won’t let you create a list with bullets directly in there.
Again the bio here is limited to 160 characters. Use them wisely. Think location, services and connection when writing this bio.
When thinking connection I mean something that would evoke an connection between you and the potential follower.
Extra Tip: Don’t forget to type it in word and get your character count. Get the verify code and put on the backend of your website. Your website link will display in your bio if you do as a live link.
You can use these same methods, strategies and ideas across the other social media platforms, such as Pinterest Brand Page, Google+ Profile, Google+ Page, YouTube and Instagram.
- Not sure what keywords to integrate into your profiles? Use the Google Keyword Tool.
- Look at the profiles of your competition. Document what you like and what you don’t like. You will then have a better idea what you need to do better / differently.
- Review your profiles a minimum of quarterly to keep them up to date and effective in achieving your goals.
- Use a current professional headshot across your social media platforms. Your face is the connection behind the brand to a person. Don’t use snapshots and make sure they can easily see your face, not your entire body.
- Your company logos need to be professional and connect with your brand. Don’t use iStock images for logos. They are generic and don’t create a sense of connection / brand loyalty.
- Make sure you have professional cover photos for your Facebook Business Page, Twitter and Google+ Brand Page that match your branding. If your personal profiles are mostly personal, the cover photos can be snapshots, but make sure they don’t include anything in the photo that would damage your brand.