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Imagine an archery target with a bull’s-eye in the center. Think of your target audience as being the center of your marketing bull’s-eye. They are who you picture in your mind when you design your product or service, or create your online personal brand.
Remember the rule for marketing success – “Delight the few to attract the many”.
Your target audience is who you “market” your personal brand to. You may choose to “sell” to people outside this bull’s-eye, however, realize that your personal branding strategy will be far more effective if you focus your aim on a clearly defined target audience.
So how do you define your target audience?
- Firstly, picture in your mind your ideal customer. You enjoy working with them. They are profitable to serve. They can influence other potential customers to buy from you. If you could clone them, you’d love to have thousands more like them. You can see there is good growth potential to serve this type of customer over the next 3-5 years.
- How would you describe this ideal customer in terms of their demographics? E.g. age, gender, occupation, income, geography?
- How would you describe them in terms of their psychographics? E.g. behaviors, beliefs, lifestyle, brand preferences?
Just as you have created a vision board to capture your personal goals, it is a good idea to also create a collage of your ideal target customer.
The more detailed you can paint this picture of your ideal target customer, the more focused and effective your Online Personal branding will be.
In my next article I’ll cover the 3 laws of marketing physics.
I look forward to your thoughts and comments.
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