Is Your Business Ready for the Holidays? 5 Ways to Boost Your Bottom Line

This blog post is being brought to you by Visa Small Business.

We’re well into the fourth quarter of 2013, and the holidays are right around the corner.

Now is the time to consider and plan how your small business can boost revenue during the most wonderful time of the year. And that’s something to dance about.

Here’s the thing: Consumers spend more money leading up to the holidays than any other time during the year. According to the latest Gallup poll, Americans are expecting to personally spend $786 on gifts this year.

Don’t you think your small business deserves a piece of that pie?

Here are five ways you can make more money this holiday season, and post your strongest quarterly revenue yet:

1. Put Together a Holiday Package or Special Offer

If you want to offer a coupon for the holidays or run a promotion, now is the time to do it.

Usually when the Christmas trees start going up, I hear my clients say, “Maybe I should do a holiday campaign!” By that point it’s usually too late to plan something.

danielle laporte desire map
The Desire Map gift card package

How can you bundle your products into a package for a Black Friday sale? Or, do you have beautifully designed gift cards available for people who want to give your product to someone as a Christmas gift?

Danielle LaPorte did a brilliant job with her Desire Map gift card, which was a big hit last year for the holidays.

2. Invest In Great Photography

Think Pinterest. And Instagram. And Facebook pages. People love looking at great photos, yet so many businesses are not putting their best foot forward when it comes to photography.

Over the past year I have spent $2500 on photography, and I know it makes a difference because my customers tell me it does all the time. If you are working with a limited budget, I recommend looking into local photography schools and new grads who want to build a portfolio. They often have lower rates, and tons of talent to lend your project.

Remember that photography is an investment, one that will produce a strong ROI.

3. Start Using Pinterest to Promote Your Holiday Specials

There are a number of Holiday Boards already getting a lot of action for the holidays. People are turning to Pinterest more than ever for gift ideas too. You can find a number of Gift Idea Boards that link directly to the “buy now” link for the product.

You can start your own board that features gift ideas from other businesses as well as your own, or contact fellow Pinners to tell them about your product. It’s even better if you can offer a free sample to the Pinners with popular Gift Idea Boards.

pinterest gift board

4. Launch a Remarketing Campaign

Remarketing allows you to reconnect with and advertise to people who are already familiar with your brand. Remarketing has resulted in the biggest advertising ROI for me this year!

You have probably been targeted in remarketing campaigns yourself. Last month I was looking at some Marc Jacobs blouses online and when I left the site I was viewing the blouses on, I suddenly started seeing advertisements everywhere I went online for Marc Jacobs blouses and clothing. That’s remarketing. I would have maybe forgotten about the gorgeous fuschia blouse I found once I left the site, but instead I wanted it even more because I kept seeing it in banner ads everywhere I went.

PPC HERO does a good job defending remarketing campaigns, even though some people think they have the power to annoy your potential customers more than draw them into your brand.

I strongly recommend hiring a pro to work with you on your remarketing campaign to take the guesswork out of reaching your remarketing goals.

5. Partner With a Charitable Cause

‘Tis the season for giving and generosity. Why not pick a cause or organization you’re passionate about and tie them into your holiday marketing? You could donate 10% of all holiday sales, or 100% of sales from one particular product, or set an amount based on reaching your goal for holiday sales.

Not only will you be helping others, but you’ll also feel really good about the good you’re doing, and it will boost your own spirits for the holidays. Last year for the holidays, I sponsored one year of school feels for this smart, ambitious 6th grader at the Arlington Academy of Hope in Uganda.

It was truly a highlight of my holiday season.

Now I want to hear from you: Do you have a holiday marketing campaign ready to go? What strategies have helped you boost revenue during the holiday season in the past?

Disclaimer: I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business owners can access educational resources, read success stories from other business owners, engage with peers, and find tips to help businesses run more efficiently. Every month, the Page will introduce a new theme that will focus on a topic important to a small business owner’s success. For additional tips and advice, and information about Visa’s small business solutions, follow @VisaSmallBiz and visit

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2 thoughts on “Is Your Business Ready for the Holidays? 5 Ways to Boost Your Bottom Line

  1. Online photography courses are the way to go-they are much less expensive than a conventional course, you can study where you want, learn at your own pace, get professional one-to-one tuition and support and a recognised certification at the end of it. What’s not to like:)

  2. {great|wonderful|interesting|nice post.
    One of the most characteristic towns that I visited in Tuscany is San Gimignano, nearFirenze. I stayed there during my last holiday in Tuscany, in a farmhouse really beautiful. There was a restaurant and a swimming pool overlooking sille towers. It’s called Farm Raccianello and both me and my girlfriend really enjoyed it.

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