Here is the most important thing that I learned while setting up a copy writing business on the side: I need to hire someone if I want to transition this from being a mere side hustle into a profitable full time enterprise.
Like most bootstrapping newbie entrepreneurs, I fell into the trap of do-it-yourself mentality. I don’t want to spend money hiring anyone, because revenues are low. Most women entrepreneurs, I noticed, are also prone to doing everything on their own because they’re expected to do well in managing both their business and a household.
But the thing is, no matter how efficient we are in managing our time, we can only have 24 hours in a day. A woman’s work is never done – to borrow a phrase from a popular feminist manifesto(a). How can that be possible when in between calculating overhead cost and writing a sales copy, a woman entrepreneur also have to prepare dinner for the family and check up her child’s homework?
So what to do?
After suffering from too much stress (and gaining 20 pounds in the process as I tend to pig out when I’m stressed), I decided to get myself a part time virtual assistant. She did the administrative and technical stuff (like figuring out how a popover plug-in works), while I focused on important tasks of writing, networking and strategizing for my business.
Here are some tips on how to outsource so you can reclaim your time (and your life):
1. List all the tasks that you need to do in one day
This includes not only the tasks that you have to do for your business but also the daily household chores and other family/social obligations. If possible (and if you’re quite OC with your time management), the list should also include the number of hours you spend for working on each tasks.
2. Weed out the “grunt” work and choose to work on what’s important
Pick and choose tasks which are crucial in your business and which ones are just administrative stuff (like putting up your blog posts for instance) which you can outsource to someone else.
This is also the time to sort out which ones you love and capable of doing and which ones you find boring or too difficult. If you cry when confronted with an overflowing inbox then perhaps it’s time to get a virtual assistant to sort out for you. Similarly, if you don’t like doing the dishes or the laundry, then get yourself a house keeper.
3. Start looking for a QUALIFIED person who can do these tasks
What are you looking for a virtual assistant and/or a housekeeper? You have to be clear about that – what credentials you’re looking for, years of experience, particular skill set, if you want to hire the right person for the job.
Ask around. Get referrals from friends/colleagues. Expand your search by going online,there are several job auction sites and online sites where you can find and hire virtual assistants, writers, online tutors and designers who are a right fit for your business and lifestyle.
Hiring someone else to do the grunt work is one business cost that you can’t afford to scrimp on. There’s nothing wrong if you can’t/won’t do these tasks. You’re capable, beautiful and smart but no human being can do everything.