How To Find Your Niche: 20 Questions to Create a Customer Profile

Figuring out your niche is one of the toughest things when you’re starting a business, but it’s also one of the most important things to figure out before you launch a product or service. Your niche market can make you or break you as an entrepreneur.

How do you find your niche? It starts with creating a customer profile, and on today’s episode of She Takes on the World TV we’re going to play a little game of 20 Questions to help you do just that.

So take out a pen and paper, or open a new note on your computer or tablet, and press “play” to get started.

Now I’d love to hear from you: Declare your niche market in a comment below and let me know what you named your perfect customer.

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12 thoughts on “How To Find Your Niche: 20 Questions to Create a Customer Profile

    1. Hi Jeff, I’m seeing it here. It shouldn’t be missing. It’s embedded from YouTube so the computer/device you were accessing the page from may not have displayed the video. Let me know if you’re still not able see it.

  1. Thank you Natalie. A really great simple list of questions to clearly identify your customer. I had a fair idea who I was targeting, but I’ve never seen such a simple way of naming them 🙂

  2. I really enjoyed this video as it is loaded with lots of valuable and practical info.! I am a Canadian composer/classical guitarist entrepreneur and have recently been thinking about who exactly is my target market and the content on this vid. is going to be a great guide in helping me to narrow down who will be on my niche list! Best wishes, Tod

  3. Hi Natalie,

    Thanks so much for the practical, tangible support. I have been going in too many directions and your questions helped me to narrow down to 2 distinctly different niches in my new coaching career.

    I believe both niches are viable and that I have unique experience and expertise in both. I imagine that eventually one of them will naturally float to the top as my primary focus, although I have no idea which one. Then again I may be surprised to have a niche discover me. I am told this is common.

    I would like to explore marketing to both niches. Could you offer me any advice in regards to promoting these simultaneously?

  4. Hey Natalie,

    Thank you for the refreshing questions. And cool idea of naming this person to make it more real for you!


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