How to Create a Positive Viewer Experience with Online Video

Keep them Engaged

When filming your online videos, the aim is to create a positive experience for your viewers, and keep them engaged with you and your key messages.

Therefore, you want to reduce anything that could create audio or visual barriers (consciously or subconsciously) between you and your audience.

Some Things to Watch out for:

  • Excessive body movement i.e. swaying, bobbing in and out of frame (I’ve seen this a lot with online videos), constant shifting of body weight, rocking back and forth or swiveling on chairs (while seated), arm flapping, finger pointing and air punching. Note: Air punching only works well providing you can deliver this action with hand-on-heart conviction, and if you are being filmed in full to medium shot – otherwise it can look too big, forced, or fake when operating within the confines of your camera’s framing i.e. filmed in a close-up
  • Body language that is inconsistent with your message i.e. A welcoming video message with arms crossed, hand-wringing, clenched jaw, no smile, staring eye-contact (at the lens) and disengaged body positioning i.e. leaning away from the video camera (I’ve seen this often in corporate online videos)
  • Eyeballing or staring at the camera, a common occurrence with people who a new to presenting to a video camera, or who read from an autocue – something I do not recommend (more about this in a future article)
  • Poor diction, slurred speech, and fillers (e.g. like, so, you know, right, uh, ah, um) in your key messages. These fillers seem to drag or slow the pace of your video presentation down and may actually encourage your viewer to click away or abandon your video altogether. Plus, fillers can make you sound unsure of your message – diluting your delivery and the impact of your message or statement. Slurred speech can sound l-a-z-y and give the impression that you don’t care enough about what you are saying
  • Forced or faked smiles are really easy to spot on video – oddly enough it has a lot to do with your eyes. When presenting to the camera try these simple connection to camera techniques
  • Take advantage of your background setting and remember to set the scene for your business videos
  • Pay attention to your wardrobe colors and clothing styles – realize that the video camera sees things differently than the human eye (more on this in a future article)
  • Figure out which camera angles work best for you (photogenically) for your video presentations
  • Remember personal grooming and styling really stands out on camera (because anything that is “framed” tends to become more significant). Your viewer can zoom in, pause, and rewind your online videos, so you want to ensure that you present your best self while filming your video presentations.

I’d love to hear from you! Tell me your biggest challenges are when it comes to presenting on video – or with creating your own Video Presentations? If this is all new for you, let me know what you found most helpful with this article and how you will implement it in your next video? Post in the comments below.

Always listening and cheering you on with your online video presentations!


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