So here you are…staring at your monitor, struggling to put your life’s work into words compelling enough to sell well.
It’s been hours, days, maybe even months since you had a great writing session!
You’re frustrated. Anxious. Your mind is empty. Your muse, well, it looks as if she’s taken a permanent vacation. Your eyes are blurry and the only thing you see is the EMPTY page. The absence of your muse affects your self-confidence, and you’re close to giving up on your dream of launching a super sexy new program, or maybe you already have given up.
I want you to take a deep breath. It’s OK, really! You’re not crazy and you’re certainly capable of writing authentic copy that pops and sizzles its way into a stylish sale with your dream client.
You are simply too close to psyching yourself out of a sale!
When your writing muse fails you, the first step you need to take is backwards – step AWAY from your keyboard and take a break. Some of your ideas simply need more time to germinate in order to create positive impact with your target market — your tribe.
Think of it like a delayed punch of inspiration.
As it gathers strength it becomes way more powerful than a quick, thoughtless, writing-purge-turned-loose.
If writing is not your prime vocation or craft, you need all the help you can get to craft stylish sales copy that positions your idea as sales worthy.
You’re struggling to define your market.
I’ve worked with hundreds of sassy entrepreneurs over the years. And the number #1 reason why many of them struggle in business is because they simply have no idea who their dream client really is.
The problem: They’re casting their lures in the big pond and end up competing with other fisherwomen for the prized catch.
If you haven’t clearly defined your dream client, you’ll always struggle to package your ideas into the right words because you don’t know what that dream client wants from you. Remember, words are incredibly powerful – they can make or break a sale.
And if your communication lacks a certain punch or the powerful, compelling quality the French call “je ne sais quoi,” you’ll struggle to communicate the benefits of your program because you won’t be familiar with the needs and desires of your tribe.
What you need is to become crystal clear on your perfect client before you write a single word of sales copy and then cast your lure in the smaller pond (targeted market) so you can be the BIG fish.
Writing anxiety is caused by RESISTANCE!
Steven Pressfield writes in his book The War of Art, “There’s a secret that real writers know that wannabe writers don’t, and the secret is this: It’s not the writing part that’s hard. What’s hard is sitting down to write. What keeps us from sitting down is Resistance.”
Resistance causes all kinds of problematic behaviors and feelings:
• Lack of self-confidence
• Pretty much everything else that messes with your mind!
Here’s the thing: everyone suffers from resistance. You. Me. The gal down the road. Your neighbor. Your competitors. EVERYONE!
The difference between resistance and success is confidence. You want to learn to ignore that little voice inside of your head that screams, “You can’t do this. You’re not good enough.”
Have a little faith in your own abilities as a true luminary.
If you haven’t read Steven’s book I highly recommend you do, because it’s choc-a-bloc with practical advice on quieting your negative dialogue.
If you want to consistently churn out irresistible copy that sells, you need to master your resistance. Every. Single. Day. (Tweet This!)
Copywriting pros achieve this through committed focus, consistent action, and non-negotiable boundaries.
Beat resistance with a kick-ass swipe file, and never worry about writer’s block again.
The easiest and smartest way to beat resistance from showing up when you’re trying to write the next home-run promotion is to start a collection of titles, ideas, and copy that resonates with you.
Copywriters call this a swipe file.
A swipe file is simply a document/folder/file on your PC, or if you prefer, a collection of printed clips, bound in a pretty folder.
To create a swipe filed, start collecting all the headlines, sentences, offers, stories, ideas, and pieces of copy that speak to you while reading magazines, web pages, blogs, emails, and sales letters.
Swipe the LOT into a convenient system that works for you. You can sort it alphabetically or by product or niche. The sorting is not that important. What’s more important is that you get started (if you haven’t already).
Once you get a collection of swipes start using them.
A word of warning, though: NEVER EVER swipe something and use it “as is.” That would be considered stealing. Instead rewrite the copy in your own words and add your own authentic twist to it.
You’ll never worry about getting writer’s block again, that much I can promise you.
Now I want to hear from you!
In the comments below, tell me:
What’s been the most frustrating part about staring at a blank screen for you?
What did you do in the past to overcome the frustration of suffering from writing anxiety?