The day has come when a person can no longer think of a piece of fried chicken in the same way ever again. Looking at you, Chick-fil-A. In a perfect world where we all took away lessons from political uproar, every CEO would take away a thing or two from this chicken debacle.
The debate aside, I think Dan Cathy’s choice to bring his religious and political views so heavily into his business was a bad business move.
Companies like burger joint In-N-Out and young adult fashion store Forever 21 have slight religious affiliation in that you can find small printings of bible verses on the bottom of fry cartons and shopping bags. Though, neither of their CEOs are making very public statements concerning their individual beliefs.
It’s one thing to lightly say, “this is what we like to go by, but thanks for supporting us for our products.” It’s another to directly shout beliefs at the public, thereby intermingling politics, religion, and business.
There goes any and all heavy gay-rights-supporting customers as well as any traditional-family-values-supporting customers who don’t want to be on the receiving end protest, thereby cutting his customer count severely. Because of Cathy’s actions, Chick-fil-A will no longer be a place to kick back and have some fried chicken, but will instead be viewed as a political statement.
Seems to me like Cathy needs to read some STW posts to pick up tips on brand image.