In my last article I discussed the importance of developing a personal brand. Today I am going to be covering the method of myname.com branding for your business and how it all fits together.
A number of years ago now some educators from the MLM industry started promoting “self branding” as a way to position yourself as a leading authority in your field – so for the sake of this example they would suggest that I build a blog called kathudson.com (which I did).
The method it self is quite sound – but where I see so many entrepreneurs come undone is they get out and start marketing the myname.com site without really having done much else. If no one knows who you are it is a challenge to get people to go back to your myname.com website – UNLESS you are doing something really profound.
Your name, your brand is EVERYTHING. Your domain link is CRUCIAL.
My name is Katarina Mikic and I initially started marketing with KatarinaMikic.com, Hudson was to become my married name, so after 12 months of feeling like I was getting no where with katarinamikic.com I changed my name and created my online brand of Kat Hudson and the link to kathudson.com and my website traffic tripled overnight!
Still, I didn’t feel that I was getting the traction or the results I wanted. So I decided to start my new business, Women’s Web Marketing. This example proves how important the name is . The content was the same, the person delivering the content was the same – the only thing to change was the website and brand delivering the content. I launched Women’s Web Marketing with no list, using only Facebook for Marketing and generated almost $1,000 auto pilot income in the first 10 days it was on-line and built my list to around 150 people in those few short days.
I’d never managed to pull that off with Kat Hudson.com ever! So after this I started trialing my theory with clients and this is what I have found works.
Your MyName.com site should be for relationships and positioning.
So you could come to KatHudson.com to find out more about me; get to know like and trust me (the rules of Influence) then you would have what I refer to as money sites linked from your myname.com site. So for this example, if you come to KatHudson.com I have 3 different pages that can convert to sales, which are all still being further developed.
For you this could mean adding a squeeze page from your myname.com site with a descriptive domain name.
The BEST way to structure a domain name for success is:
* Make it descriptive – the title should explain what the site is about and should be enticing so people actually want to click on it
* Make it easy to spell – another reason why myname.com sites can be hard to gain traction with; some people have crazy spelling or really long names
* Avoid hyphens ( – )
* Limit to 3 words
Avoid numbers or words that sound like numbers and if you do decide to use a number or a word that can be a number for example, for or 2 try and secure both versions like love2fish.com and lovetofish.com – you can then point them to the same site.
Myname.com branding and marketing was developed so that you could build your personal list outside of a MLM company, so that you could basically build a loyal tribe of followers that you could take with you wherever you go and this is fine. However, building your brand and reputation comes from what you do not what you say you do – when you prove yourself and as a valued and trusted leader who people naturally like they will follow you anyway. If your myname.com branding is not working for you, consider breaking the mould and doing something a bit different, build your list within a niche and your myname.com brand will continue to evolve on it’s own.