Do sweat the small stuff if you are fronting your own online videos – its your face out there representing your personal/business brand. Which is why making a great first impression is crucial (when it comes to a google search).
Bianca Te Rito
Studies show that in situations where trust is important to us (which is exactly the case if someone is trying to sell us something on video), we pay closer attention to a person’s smile. We then decide whether or not we can trust that person.
Presenting on Video requires a completely different skill set from stage presenting. This is a fact few people are aware of. Being able to speak to a live audience does not necessarily mean you will come across well on-screen.
Filming your online videos, you want to reduce anything that could create audio or visual barriers (consciously or subconsciously) with your viewer.
Presenting on video requires the presenter to “pull people in” (screen presence) whereas stage presenting requires the presenter to “push out to the audience.” There lies the problem for many Stage presenters.
When we are concentrating on a challenging task (like delivering a video presentation), it is easy for our eyes to become fixed and steely, or ‘glazed over’ with a blank stare. This tendency is exacerbated when we try to keep our eyes focused on the camera lens.
Our eyes communicate our feelings – including comfort and discomfort. Few things project our emotions as well or as rapidly as the eyes. Humans have relied on looking into someone’s eyes for thousands of years to get an understanding of how the other person is feeling and whether or not they are telling us the truth.
Know Your Angles. When filming your online videos, it is important for you to know the effect of using different camera angles, so you can choose to use them in appropriate ways.
Whether you are being interviewed on TV, or presenting on video camera, your aim is to create a positive experience for your viewers, and put them at ease. This means reducing anything that could create a visual barrier (consciously or subconsciously) between you and your audience.
A great way to communicate important messages to your target audience is the tried and true “talking head” video – where you speak directly to a camera. Simple and versatile – you can be humorous or serious, informative or promotional – however…
How you “frame” yourself on camera – has a powerful subconscious impact on your audience, so it is worth knowing some of the basics.
You don’t need to be a Spielberg, nor do you need to spend a fortune on the latest high tech equipment to look good online – but if you want to stand out from the crowd you will need to purchase some basic pieces of equipment.
However, it is inexcusable for someone who fits your target customer profile to say “No” to you and walk/click on by, because they don’t understand what your personal brand stands for, when you are in fact the perfect solution for their needs.
Many people are too cautious when it comes to presenting their personal brand. If you use bland, generic words and statements to describe who you are and what you do – you will not cut through the clutter!
Imagine an archery target with a bull’s-eye in the center. Think of your target audience as being the center of your marketing bull’s-eye. They are who you picture in your mind when you design your product or service, or create your online personal brand.
Remember the rule for marketing success – “Delight the few to attract the many”.