Today, I’m taking a question from Amy via Facebook about investing in your business. Amy writes, “Natalie, you always talk about the importance of investing in your business but I’m absolutely terrified to do that! I’m so afraid to pull from my savings, and I don’t want to take on a loan or any debt to build my business. Is it really something I have to do, or am I just being crazy?”
This is a really common concern, Amy. But, it is 100% absolutely necessary to invest in yourself and your business if you want to grow. (Click to tweet!)
In this week’s episode of She Takes on the World TV, I want to talk to you about this very important topic and ask a few questions to help you consider what’s holding you back from investing in your business more fully.
Click here to watch this week’s video: http://youtu.be/YBkJy06403Y
To recap, here are three steps to investing more in your most important asset: YOU!
1. Get honest with your intuition: Why aren’t you willing to go all-in on your idea? It could be a limiting belief, lack of experience, or not enough confidence in yourself and what you have to offer.
2. Take action where you can. Do you think you need more experience or testimonials under your belt before you can fully invest? Then go get them! Do you think your ebook is under-designed and amateurish? Then maybe it is. There’s a difference between imposter syndrome and real, legitimate concerns.
3. When you look polished and professional, you feel polished and professional. Is your “professional” head shot your latest Facebook profile pic that you simply cropped your friends out of? It’s hard to get excited about your business when you don’t have business cards and you’ve got a .blogger or .wordpress domain name. I’d recommend reading Turning Pro by Steven Pressfield — he talks about a bunch of different areas you need to “turn pro” in if you’re going to be the best at what you do.
My actionable for you this week is to invest SOMETHING into your business, to get that money stream flowing.
So think about the one thing you need the most help with – your site design, social media, SEO – and write, “I’m willing to invest X amount of dollars into ____________ because this dream I have is totally worth it and that investment will come back to me tenfold.” Then write a date by which you’ll make that investment. And I’d love for you to share this statement with all of us in a comment below!
Remember, your first investment doesn’t have to be huge, but when you step up and invest in yourself you say, “I’m worth it, my idea is worth it!”
Disclaimer: Sometimes I include affiliate links in posts, like the one to Steven Pressfield’s book above, BUT I only recommend things when I’ve tried them myself and know the product or service can help you too.