I’m Natalie MacNeil, an Emmy Award Winning Entrepreneur, author, speaker, creator of The Conquer Club, and CEO (Chief Experiment Officer) of She Takes on the World.

1,000,000+ entrepreneurs from almost every country on Earth have come here for inspiration, action steps, and support on everything from business and brand building, to superhuman health and living in alignment.

Now, you’re one of them. Welcome to the party! 🙂

I believe…

in businesses built from the heart — and scaled from the soul (because that’s the only real way to create lasting transformation in yourself, your industry, and your world).

that success is a habit, and our routines are the small-but-mighty steps that have the power to shape our lives and futures.

that we owe it to ourselves to explore the deepest part of our humanity and our planet, and always keep one eye open for the next adventure.

… that you and I are more alike than you might realize.

I’m so happy you’re here in my virtual home.

… I also know you might be wondering how all this came to be.

So, here’s my story.

About 10 years ago, a drive in The Czech Republic changed everything.

I was in my early twenties, traveling across Europe alone, and motivated by two powerful truths:

  1. I wanted to explore as much of the world as possible (I’ve been to 100 countries since), but as a pilgrim — not a tourist. I wanted to wander off the beaten path, get lost on purpose, deeply connect with people, and soak up all the hidden, beautiful truths and stories I could find.
  2. I knew deep in my bones I wanted to be an entrepreneur (and a teacher/speaker/astronaut) even though people around me were trying to fit me in a box.

I was determined, but still struggling with doubt. Everyone’s telling me to send out resumés, to do it “by the book”. Could I really build a business, and live life on my terms?

I thought about all of this as I drove down the highway, listening to a track by DJ David Guetta called “The World is Mine.” As I looked out the window, I spotted a giant globe with the words, “The World is Yours.”

And I took that as a sign from the universe to soldier on no matter what.

If there’s one thing I’ve learned over the years: when a sign shows up for you, you’d better show up for it. And show up I did.

Since that day, I have…

…Won an Emmy for my work on Out My Window, the world’s first full-length, 360 degree interactive documentary released in 2010 and co-produced by my media company Imaginarius and the NFB.

…Collaborated with incredible teams on two social justice and awareness projects that made waves around the world: Inside Hana’s Suitcase, an Emmy-nominated interactive online experience based on the international bestselling book, that educates youth about the Holocaust and our role in creating a more accepting world; The Deeper They Bury Me, an interactive documentary about Herman Wallace, one of the Angola 3 who spent over four decades in a Louisiana prison, most of which were spent in solitary confinement.

…Raised a round of investment funding in 2012 and launched The Conquer Club.

…Won Website of the Year at the Stevie Awards for Women in Business.

…Appeared on Forbes “Top 100 Websites for Entrepreneurs.

…Appeared on ForbesWoman’s “Top 100 Websites for Women.”

…Published She Takes on the World: A Guide to Being Your Own Boss, Working Happy, and Living on Purpose (2011), the bestselling business book for women.

…Helped build The Conquer Academy in Tanzania with Mom2Mom Africa.

…Launched The Conquer Club in 2012 with the intention of creating the ultimate virtual business incubator for women entrepreneurs.

…Landed my dream book deal with the Perigee imprint at Penguin Random House for The Conquer Kit (2015), my creative business planning system.

… Released the Conquer Your Year day planner with the TarcherPerigee imprint at Penguin Random House. 

…Uprooted my whole life in Canada to move our headquarters to Los Angeles, and begin a whole new chapter.

…Rethought what it really means to take on the world.

…. Which brings us to the here and now.


However, at this part of our story, I want to be completely up-front about something:

None of this happened because I’m “special” or “unique”.

I can’t tell you I went from flat broke to a millionaire in under 12 months — because I didn’t. (And if that’s the dream you’re chasing, I encourage you to ask yourself: is that what you’re really after?) I’ve been slowly building my businesses for over a decade.

I don’t have a gut-wrenching story of receiving a massive wake-up call or life-changing diagnosis, and then radically changing my life. I actually used to turn down amazing speaking opportunities because I felt my story didn’t have enough contrasts and climaxes to matter or inspire people.

My “rock bottoms” have been painful for me, sure, but I’ve persevered and expanded through those experiences.

I don’t have a “secret sauce” either.

So, here’s the truth, and I hope you hear it with your whole heart:

I slowly built a million-dollar business from nothing with one simple technique:

I figured it out, one consistent step, habit, and idea at a time.

I worked through the failures and successes, the launches, the burnout, to create an online home that over a million entrepreneurs and soon-to-be-business owners have visited.

I also subscribe to the philosophy that the best teachers always see themselves as students first. So, when I’m not working on my business, I’m working on myself. I’ve studied meditation with amazing teachers around the world, completed levels 1 and 2 of EFT, completed a Neuro Strategist Certification, and taken courses on everything from herbology to the future of marketing.

Everything I learn — whether from a Shaman in Peru, a high-level training in a classroom, or from the remarkable Conquer Academy students in Tanzania — I pour right back into my business, blog, show, books, The Conquer Club Incubator, and everything else I’m working on.

That’s why I’m choosing to be open about every step of the journey; to step out of the perfectly-polished studios I once used, away from the hair and makeup team, and into realness.

Translation? I’m here to take you behind the scenes and show you what I’m doing, when, and why in my business and life.

That means I’ll be trying experiments in new habits and routines with you (not just work-related, but related to everything that makes up our lives; including our wellness, creativity, love, fear, doubt, and more) to get you out of passively reading a blog and watching videos, and into action.

It’s going to be a hell of a ride, and I hope you’re as excited about it as I am.

Our Ethos:

Let’s dig into the 6 guiding principles that have led my journey — and helped me go from a 20-year-old building a dream while living at her parent’s house, to CEO of my own little empire:


Embrace the adventure of evolution over everything.

Celebrate the steps along the way. Trust the process. Surrender, and surrender some more.


Routines and rituals are the building blocks of business, health, happiness, success,

and everything in between. Develop those that serve you.


Be willing to experiment.

To play. To try new things and step out of your box, and forgo looking “perfect” to create rich, raw, and real experiences that can transform your life and the world.


Personal growth and business growth go hand in hand.

Your life and work are vessels for each other, and neither can thrive if you’re burned out, or anxious, or isolated, or neglecting your bliss.


People first.

Love your people. Care. Your success and happiness and growth mirrors theirs.


Live outside your comfort zone.

Play to your edge. Have the difficult conversations. Go through the pain to get to your next level. The caterpillar liquefies in order to be reborn a butterfly.

So. The only question I have now is:

Are you ready?

To create a wildly fulfilling, adventurous, out-of-this-world life and business?

It would be my honor to walk alongside you.

Even if I’m a few steps ahead of you — we’re in this together, hand in hand.

If you’re ready to take on the world, sign up for my weekly dose of inspiration and to get started, I’ll send you my Soul-Stirring Future Success Meditation:

Are you ready?



“It’s fantastic what you are doing… You inspire me. The women of the young generation who are doing incredible work not just in their own businesses and in what they are starting, but in changing the world, that for me is the most inspiring thing. There is something about your generation that is really going to get it right, that balance between our own lives and a purpose larger than our lives.”

Arianna Huffington, President of The Huffington Post Media Group

“We need more miracle workers in leadership positions, and I love you and the work you’re contributing to the world in the service of others.”

Gabrielle Bernstein, New York Times Bestselling Author of May Cause Miracles

“Natalie MacNeil was one of the very first entrepreneur-writers invited to blog on ForbesWoman, and for good reason. Her blog, like her book, is smart, upbeat, inspirational, and full of practical advice for women who want to own their dream careers.”

Caroline Howard, Editor of ForbesWoman

“Natalie… our ultimate self-starting businesswoman.”

Elle Magazine

Media Bio

Natalie MacNeil is an Emmy Award–winning media entrepreneur listed on the Levo 100 as a transformer of her generation and featured by Inc. as one of 27 women leaders changing the world. Devoted to expanding human potential and inspiring people to live deeply meaningful lives, she has produced three interactive film experiences, written three bestselling books, and created the popular website She Takes on the World, which was listed by Forbes as one of the “100 Best Websites for Women.” She has been featured in Elle, Glamour, People, TIME, Forbes, Inc., Entrepreneur, and more.

Media Photos


Media Contact

Julia Jenner at julia@shetakesontheworld.com


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