Whether you’re a service based business like a Website developer, a graphic designer,or a coach, or you run a brick-and-mortar business, you can skyrocket your business to a whole new level by sharing your expertise through an online course or membership.
While there is absolutely nothing wrong with doing one-on-one work, I’m going to share with you my top 5 reasons you should consider adding an online course or membership to your offerings.
1. Make a bigger impact
This is the main reason I’ve added online courses to my offerings. Building an online course or membership allows you to share your expertise and work with many more people than you could reach one-on-one. Some of these people you would not be able to work with one-on-one, either because they can’t afford you or because you’re booked solid. That was one of my frustrations; it’s not easy to say no to someone because they can’t afford you and I wanted to find a way to help them.
2. Scale and automate your business
Packaging your expertise and offering it in the form of an online course or membership is a great way to leverage your knowledge and make the most out of your experience and skills.
It allows you to be in full control on how you want to deliver it, either live or self-study/automated.
With an online course or membership, you get to concentrate all your assets and knowledge on one platform that will only get better with time as you continue to add more content and build a stronger community.
3. Build a stable recurring income
Offering an online course or membership will allow you to escape the hamster wheel of having to constantly look for new clients every month. You can finally focus on engaging with your members and producing more content that solves problems for them.
With a membership model with a monthly or yearly fee, you can get a more stable and predictable income and focus your energy on helping them get results, adding more members, and building more amazing content.
4. Less stress, more flexibility
By ditching the trade of time for dollars you can take back full control of your business and work on your own terms. You choose when you work, where you work, and what you work on.
Building a successful online course or membership site still requires work but once you’ve set up your platform and built your core content, you can focus on helping your students/members consume your content and get results by building an engaging community that supports each other.
5. Build an engaging tribe that will continue to buy from you
While receiving one-on-one mentoring and instruction helps you make huge steps forward in your business, belonging to a community of entrepreneurs that get you, support you, and encourage you is critical for long-term success. And, I strongly believe our success as entrepreneurs starts with the success of our clients and members.
That’s why it’s important that we provide them with a learning platform, whether it is an online course or a membership, where they can not only learn but have fun and feel supported to get through the next phase of their business.
Successful clients will consume your content and get results.
They will talk about you to their friends and provide great testimonials that you can use to bring in more people in front of your offer.
It’s a win-win for everyone.
Now I’d like to hear from you: If you’ve already developed an online course or membership site, what do you think are the benefits to doing this? And if you are just now starting to think about packaging your services into a course, what is your biggest question about doing that? Let me know in a comment below!