5 Reasons You Need To Create An Online Course

Whether you’re a service based business like a Website developer, a graphic designer,or a coach, or you run a brick-and-mortar business, you can skyrocket your business to a whole new level by sharing your expertise through an online course or membership.

While there is absolutely nothing wrong with doing one-on-one work, I’m going to share with you my top 5 reasons you should consider adding an online course or membership to your offerings.

1. Make a bigger impact

This is the main reason I’ve added online courses to my offerings. Building an online course or membership allows you to share your expertise and work with many more people than you could reach one-on-one. Some of these people you would not be able to work with one-on-one, either because they can’t afford you or because you’re booked solid. That was one of my frustrations; it’s not easy to say no to someone because they can’t afford you and I wanted to find a way to help them.

2. Scale and automate your business

Packaging your expertise and offering it in the form of an online course or membership is a great way to leverage your knowledge and make the most out of your experience and skills.

It allows you to be in full control on how you want to deliver it, either live or self-study/automated.

With an online course or membership, you get to concentrate all your assets and knowledge on one platform that will only get better with time as you continue to add more content and build a stronger community.

3. Build a stable recurring income

Offering an online course or membership will allow you to escape the hamster wheel of having to constantly look for new clients every month. You can finally focus on engaging with your members and producing more content that solves problems for them.

With a membership model with a monthly or yearly fee, you can get a more stable and predictable income and focus your energy on helping them get results, adding more members, and building more amazing content.

4. Less stress, more flexibility

By ditching the trade of time for dollars you can take back full control of your business and work on your own terms. You choose when you work, where you work, and what you work on.

Building a successful online course or membership site still requires work but once you’ve set up your platform and built your core content, you can focus on helping your students/members consume your content and get results by building an engaging community that supports each other.

5. Build an engaging tribe that will continue to buy from you

While receiving one-on-one mentoring and instruction helps you make huge steps forward in your business, belonging to a community of entrepreneurs that get you, support you, and encourage you is critical for long-term success. And, I strongly believe our success as entrepreneurs starts with the success of our clients and members.

That’s why it’s important that we provide them with a learning platform, whether it is an online course or a membership, where they can not only learn but have fun and feel supported to get through the next phase of their business.

Successful clients will consume your content and get results.

They will talk about you to their friends and provide great testimonials that you can use to bring in more people in front of your offer.

People don’t want to buy another online course or membership. They want to buy solutions. (Click to tweet)

It’s a win-win for everyone.

Now I’d like to hear from you: If you’ve already developed an online course or membership site, what do you think are the benefits to doing this? And if you are just now starting to think about packaging your services into a course, what is your biggest question about doing that? Let me know in a comment below!


Nathalie Doremieux is the co-founder of New Software Marketing, which helps entrepreneurs bring their digi-vision to reality by building successful and engaging websites, online courses and memberships. Click here to download Nathalie's free Membership Setup Planner and find out the type of tools you need and the key questions to ask yourself when getting started with an online course.

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17 thoughts on “5 Reasons You Need To Create An Online Course

    1. Thank you Nathalie! wouldn’t be where I am today without you and your support.

      I feel I have been hiding in my “developer cage” for too long, time to share all the experience I have built and make a bigger difference in this strange world we live in today 🙂

  1. I’m working with Nathalie at the moment to build my first online course, it’s so exciting for me!

    I’ve been a goldsmith for over 20 years trading dollars for hours and spending around 20-40 hours per client! Although I get paid well for this hands on time, I’ve recently realised I had no passive income….now in a few weeks time I will be launching my new mentoring business coaching artists about how to make money from their art!!! I can’t wait!!

  2. This is my first visit to your blog! We are a team of volunteers and starting a new project in a community in the same niche. Your blog provided us beneficial information to work on. Thanks for sharing.

  3. This is a great reminder about the value of online courses.
    Nathalie did a great job helping me build my online group coaching course and membership area.
    If you’re looking for support with development, you need to know Nathalie!

  4. This is a great reminder about the value of online courses.
    Nathalie did a great job helping me build my online group coaching course and membership area.
    If you’re looking for support with development, you need to know Nathalie!

  5. Love this Nathalie. I’ve just launched another round of my popular 30 Days to Done and I am really happy that I get to use it as a scalable format in which to connect and teach as the digital economy grows. Sharing this!

    1. Thanks a lot Heather! I love the scalability aspect of it as well, It’s work up front to set it up right but if you have a good foundation it only gains value with time as you grow the community around it and start to had more content to it, thanks for sharing too!

    1. Way to go Amber! Glad it gave you that little push that is exactly what I as hoping! You can do this and I know you will! Keep the momentum and feel free to join my free facebook group if you need some support, you can just search for The Membership Experiment, that’s us! Can’t wait to see what you come up with 🙂

  6. I’m working on my 1st course “How to Plan a Book Launch” and it’s fantastic and so much fun! I can’t believe I waited so long to create one and I’m looking forward to the benefits!

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