How to Steer Free Traffic to your Website

At a recent workshop I facilitated, a participant shared that she didn’t understand the big ‘hype’ about having a website.  Though she had one; she hadn’t attained any customers from it.  I explained that having a website is a good first step, but not enough to gain clients. If you are not engaging your visitors, chances are they will never return.  Do you have a website but not sure how to guide traffic to it? Here are 5 ways to steer traffic to your website:

Register with Major Search Engines

An important step to steer traffic to your website is to make sure is it is listed on all the major search engines such as Bing, Google and Yahoo.  This is one of the most efficient ways of directing free, targeted traffic to your website.  It’s easy and takes just a few minutes of your time.

Respond to Questions and Comments

People leave comments for a reason; they are interested in your response.  By responding, you’re letting them know that you’re actively involved in reading the comments and encouraging them to visit again. In addition, this is an effective way to become known in your industry as an expert.

Develop Article Marketing Strategy

Blogging is an easy way to drive traffic to your website and establish yourself as an expert in your industry. If executed effectively, this can be a smart online marketing strategy and an affordable way to grow your business.  Blogging is ‘big business’ among entrepreneurs, writers and those who just want to express themselves thru electronic communication.  More and more businesses are blogging as they realize the benefits.  There are several online sites where you can submit your articles for publication and back link to your website:

In addition, posting your articles on various social media sites is a great marketing strategy to generate traffic back to your website. Post your article using the following free social networks:

Use Social Bookmarking Services

Social bookmarking sites allow you to search, organize, share and store the bookmarks of different web pages. You are also able to promote articles and stay ahead of your competitors.  Here are 3 popular social book marketing services:

  • Digg– Digg has become notorious for producing traffic waves so massive that they can crash a site’s servers.
  • Stumble Upon – Helps members discover and share great websites. As you click Stumble, the site delivers high-quality pages matched to your personal preferences. These pages have been explicitly recommended by your friends or one of 8 million+ other web surfers with interests similar to you.
  • del.icio.us – A social bookmarking website; users can mark their favorites with del.icio.us and share them with each other; making it onto the front page of the “recently popular” section on del.icio.us will send a decent amount of traffic so long as the category you’re tagged into is popular.

Create Videos

Video marketing is all the RAVE!  Whether creating how to, testimonial, product review or interview videos for your website, it increases brand awareness and creates viewer action leading to more inquiries and sales.  In fact, according to Online Video Marketing Statistics, adding video to small business profiles:

  • Increases number of business profile views more than 100%
  • Increases number of profile clicks more than 30%
  • Increases number of calls generated by more than 18%

In conclusion, by using these free methods to create visibility to your website, you will be able to generate more traffic over time, thus, have a steady flow of potential leads.

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5 thoughts on “How to Steer Free Traffic to your Website

  1. Hey Sylvia,

    Thanks for this helpful post. I have a question re article marketing. Can the content I post there already be posted on my blog or must it be new content?

    Thanks, Ang 🙂

    1. Yes, this post was very helpful! Thanks Sylvia 🙂

      If its okay, I would like to take a shot at answering your question for you from my experience. Sylvia may have a different answer, but for me, the short answer is no – you can’t repost your content, it has to be unique.You see, these article sites all have systems in place to check for duplicate content. If they find that your content has been posted elsewhere, they won’t allow it on their site. Do this too many times and your account could even be suspended! This is to stop plagiarism (people posting the content of others as their own), and to make sure the content on the network is valuable to those that visit and use it.The other reason you want to avoid this is because Google and other search engines actually penalize duplicate content. By reposting your blog content elsewhere, not only is the new article not going to rank well for your keywords, but your original post – and your blog – could drop in ranking as well. Obviously that is not what you wanted!Once you get good, you can write up a pretty good article in about 20 minutes. Spend 40 minutes writing two articles and another 40 minutes per article on promotion (social sharing sites, etc.) and posting each week, and in just two hours a week you’ll have a steady, growing stream of traffic headed your way! Part of why Sylvia mentioned this as such a powerful strategy, I’m sure.Hope that helps, and good luck with your content marketing Ang!

      1. Hi Cheryl

        Thanks so much for this detailed explanation. It explains a lot! I have another question for either you or Sylvia. I’m loathe to spread myself to thin online, so with that in mind, if you were to choose just one article site and one social bookmarking site which would you choose? Thanks, Ang 🙂

        1. I have had the most success from ezinearticles.com (the longest established site from the list) and StumbleUpon – but everyone is different, it really depends a lot on your market, too.

          Why not ask some of your audience (if you have an audience) what social bookmarking sites they use? That is where you want to share content the most – where your audience is already hanging out!
          What are your thoughts, Sylvia?

    2. Hi Angela,
      Great question! Yes, you may use the articles from your blog and post on these sites. In fact, many people visit these sights seeking content  their blogs. You do not need original content for these sites. Hope this helps!

      Thanks so much for reading my article.

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