3 Simple Ways To Go From Good To Great

How to go from Good to Great

Today I want to talk about going from GOOD to GREAT, with lessons from the book by the same name, authored by Jim Collins. It’s timeless, and has sold millions of copies around the world.

I first read the book in one of my university business courses and it’s one I revisit often.

Good to Great, and Jim’s other book Built to Last, have probably had the biggest effect on how I built my businesses, and how I lead and manage.

Today I want to share nuggets of wisdom from Good to Great that have made me a way better entrepreneur, and hopefully they can help you too.

In this episode of She Takes on the World TV we’ll discuss:

  • Which comes first: Putting people on your “bus” or figuring out where to go
  • Doomloops vs. flywheels − what they are, and which one you want your business to be on
  • A new kind of to-do list that’s going to turbocharge your productivity


My actionable for you this week is to ask yourself this: “What do I need to stop doing?”

Your answer might incorporate some of the other Good to Great lessons too. For example, you might need to STOP keeping the wrong people on the bus. Or maybe you’re on the doomloop and need to STOP doing things that will prevent you from ever being on the flywheel.

Leave me a comment below and let me know one thing on YOUR “Stop Doing” list this week or click here to share it in a tweet! 

And if you want to turn your small business into something BIG, join me for my free, 14-day Conquer Course. (Even if you’ve taken it before, you’ll see fresh new content waiting for you.)

Cosmic hugs,

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4 thoughts on “3 Simple Ways To Go From Good To Great

  1. These are great reminders, thank you, Natalie 🙂 My ‘stop doing’ is this… stop running my week and day without a plan. When I create a plan ahead of time my work flows, I’m more productive, I feel calmer and that is felt in what I create and how I work with clients. I simply need to COMMIT to planning my week and day the week/day prior to it beginning.

    The thing that always gets me frustrated are the unexpected: my son calls me from school because he’s sick (and of course my kiddos come first!), I get flooded with client questions that need replying (I really need a VA!), etc… Natalie, what’s your advice for planning your day ahead of time and working within the unexpected detours without feeling frustrated?

  2. Hey Natalie,
    I love watching She takes on the world tv. It’s refreshing to see a ‘normal’ person talking about simple yet relevant topics all biz owners struggle with.
    My ‘Stop Doing’ is self doubt – I know my stuff and their are people out in the big wide world who require my services to grow their business.
    I also need to start planning my time a little better by blocking out times on my calendar for certain things – I find i stop fluffing around and get stuff done this way rather than a check list with no deadline.

    1. Haha, thanks for saying I’m ‘normal’ Felicity! 😉 Your “stop doing” task is powerful, and I applaud you for recognizing this as an obstacle in your life. What you have to share with the world is your unique gift…and yes, the world sorely needs what you have to offer. Hugs to you.

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