As an entrepreneur your communication is sooo critical, whether it’s communicating with your team, your clients (or potential clients), the media, or the public…
I spend a lot of time working on improving my communication skills, but there’s always something new to learn – a lesson driven home for me recently by what my partner Octavian and I now refer to as, “The Great Sardine Incident of 2015.” (More on that in a minute…)
I created today’s episode of She Takes on the World TV to help you evaluate your communications strategy and become crystal clear on exactly what your clients need to know in order to understand the product or service you’re selling them.
We’ll also talk about:
- A KEY question to ask your clients when you’re onboarding them (this works great for new team members, too!)
- What might be missing from your website that could be seriously impacting your customer support
- Why you need to keep 5-year-olds in mind when communicating with your clients
- And, of course, I’ll share The Sardine Story…and what it’s taught me about #COMMUNICATIONFAILS
Remember, it’s important to make ZERO assumptions when it comes to communicating.
I just assumed that sardines were small and usually in a jar. Just because that’s MY worldview and I’ll call it my “Sardine Lens,” it doesn’t mean there is nothing else out there in the world of sardines. I hope you can learn as much from this hilarious experience as I did.
Do you have a “Sardine Lens” experience you’d like to share? I’d love for you to leave a comment below and let us know about a time when your assumptions led to a funny (or maybe not so funny) communication mishap, and what you learned from it.
My actionable for you this week is to take a look at how you onboard a new client or team member and check to see if you are giving detailed enough instructions, and walking them through what comes next and what they can expect.
If you have a product-based business, ask yourself if you’re making your customers feel 100% comfortable using your product.
If today’s episode speaks to you, be sure to share it with your friends. Here’s a Tweet you can use:
Thanks so much for watching and for being a part of our community. I love connecting with you and hearing about your “a ha” moments and business breakthroughs. It’s the inspiration for absolutely everything we do here.