What a Stick-on Bra Taught Me About Repeat Business

Natalie MacNeil talks about how to inspire repeat business

I’m enjoying the sunshine of California, escaping that crazy east coast winter we’ve experienced. If you live in Eastern U.S.A. or Canada you know what I’m talking about…

Anyway, sometimes when I’m here I get to go to fancy shmancy events and get all dressed up. I buy these stick-on bras that work with open back dresses and plunging necklines. Why am I telling you this? Stick with me!

In the package of stick-on bras there’s five! When you use a pair, you have to throw it out because the adhesive is gone. So after I’ve used two pairs, I’m left with one lonely stick-on, which serves no purpose whatsoever.

So what do I do when this happens? Of course, I go out and buy ANOTHER package from the same company because I don’t want the 5th one to go to waste and I want to get the same one since there are other brands that work and look differently and I’d like to have a nice uniform look going on here.

The bra company definitely ensured repeat business and it got me thinking, how can I do this in my own business but without doing anything cheeky, like leaving someone hanging with an unusable product?

So today I want to talk to you about how you ensure repeat business — getting people to buy from you, again and again.


In the video below, I’ll share with you strategies you can use to ensure your customers keep coming back for more:

Click here to watch this weeks’ episode on YouTube: http://youtu.be/a7OHdXLJSdE

To recap, here are three stellar ways to connect with your customers after that first sale:

  1. Create an automated mail-out to follow up with your customers after their purchase. Use a system like Aweber or Infusionsoft to make it super easy to gain customers’ feedback and let them know about other products and services that you offer.
  2. Offer a coupon or discount that your customers can use if they place another order with you in the next 30 days. The company I buy my business cards from always does this, and it works brilliantly.
  3. Include a sample of another product your customers might like, which gives them a chance to try something new and hopefully buy it next time!

My actionable for you this week is to change up one thing you do at the point of sale, or post-sale to increase the chances of your customer coming back for more! I’d love to hear in a comment below YOUR creative ideas for getting repeat business, too!

 

And while we’re talking comments, I’m checking in to see what you thought of the meditation from last week’s episode. Haven’t tried it yet? Clear some time on your calendar today, check out this free meditation, and get ready to magnetize your success!

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19 thoughts on “What a Stick-on Bra Taught Me About Repeat Business

    1. They are a must-have accessory for fancy dresses 😉 Wondering how celebrities don’t fall out of their plunging dresses sometimes? It’s a stick-on bra!

  1. Hmmmm… Creating repeat sales? It seems more tricky with a service than it might be with a product. I mean, you can only join something like the Conquer Club once.

    I think the answer is to give an incentive for clients to get their friends and colleagues signed up for a service or to buy a one-off product.

    Also, offer a sevice at different levels, so that clients can “climb the ladder” as they gain trust in you.

    1. Even for service-based businesses, getting new customers costs 7 times as much as keeping customers you have. For a service I think you need to be looking at what service your client will need next, and secure that contract while excelling at the original scope of the product. There’s always room to create an up-sell or build onto a package you originally offer the client, if the relationship is going well of course. Rewarding referrals is also very smart, and I highly recommend you do both in your business!

      Thanks for your comment 🙂

  2. Haha! Hilarious title – and an ingenious idea. This is something I really need to look at it my own business because I’m absolutely sure my product funnel is full of holes!

    Thanks, Natalie.

    1. Product funnels are always a work in progress! We tweak ours all the time. Thank you for watching, and commenting Gemma! I hope to see you around here more often in the comments 😉

  3. LOVE the bra!!! Didn’t know about them… didn’t know about Awebwr or Infusionsoft eather 😉 thanks so much for useful info and for being yourself, you’re great!

  4. Love this idea! Thank you Natalie and Steve for the tips on creating repeat business for service based businesses! Will definitely try to incorporate these within the next couple of weeks 😉

    1. Glad to hear it, and thank you for your comment. I hope to see you around more often in the comments Chrisanne 😉

  5. I saw a stick on nail polish product today that came with product for 18 nails and it made me think of this video. 🙂

  6. This is a great one Natalie! And I think you should share this one often! Sometimes we need the reminder that business is not just a one time thing… we need our clients coming back!!!! And what brand do you use? I have a couple dresses but never know which of those will actually work 🙂

  7. I think the title of this alone would create a repeat customer. 😉 caught my attention! Great use of words to ensure I could not pass this up. At my current company, almost 30% of our business is repeat customers, and an additional 15% is referrals from those repeat customers. I do not plan to work for someone else forever, and am seeing just how important repeat business is to success.

    Steve – great advice on incentives… thanks!

    Any other advice?

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