women in business

You Don’t Need Ruby Slippers to Be a Business Trailblazer

Do you think the Wizard of Oz would have been nearly as popular if Dorothy had taken the advice of the Good Witch and followed the yellow brick road? Imagine the story line, “And so, Dorothy followed the yellow brick road and nothing happened. The end.” The book would have wrapped up after about twenty […]

5 Top Reasons Why a Good Website Is Crucial for Business

If you are a small business and have not yet established an online presence —it’s amazing how many small businesses still don’t have a good website! –then you are missing out on a great opportunity to generate more revenue and profit for your company. As of early 2012, reports have shown that there were 2.4 […]

5 Empowering Words for Women

  As we wrestle with life’s challenges, gain new awareness, and learn more about ourselves, words can take on new, deeper meanings.  Words like forgiveness, love, boundaries, and joy, become attached to personal experiences that make them rich and meaningful. Mary Cox Garner, author of The Hidden Souls of Words:  Keys to Transformation Through the […]

Video Marketing: 3 Inexpensive Ways to Create a Presence

If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales.  In fact, according to Online Video Marketing Statistics, adding video to small business profiles: Increases number of business profile views […]

Erotic Capital: Is this the New Untapped Power for Women?

Women in the U.S., Britain and elsewhere around the world tend to resist the idea that their physical appearance should matter to their professional advancement. In our age of meritocracy and equality, women who accentuate their looks are thought to be superficial. With feminists also expressing disdain for female sex appeal, the unavoidable result is […]