Do you think the Wizard of Oz would have been nearly as popular if Dorothy had taken the advice of the Good Witch and followed the yellow brick road? Imagine the story line, “And so, Dorothy followed the yellow brick road and nothing happened. The end.” The book would have wrapped up after about twenty […]
Studies show that in situations where trust is important to us (which is exactly the case if someone is trying to sell us something on video), we pay closer attention to a person’s smile. We then decide whether or not we can trust that person.
No one aspires to be boring. No one wakes up in the morning and thinks, “Today, I’m going to do my best to be average. I’m going to fly under the radar, blend in, and be ordinary.” And yet, this is what most of us do, day in and day out. We bide our time, […]
“Deciding what not to do is as important as deciding what to do.” — Steve Jobs As women entrepreneurs, we often take on more than we can handle. Often the “to-do” lists from projects, family schedules, home, business, clients, staff, etc., can bury us. However, when I finally learned to make a Do-Not-Do list, I […]
Back in January I started working on a little piece about the growing movement of women starting businesses. That “little” piece kept growing as I gathered more stats and quotes and listened to women entrepreneurs from all over the place tell me their stories following the release of my book. Forbes published the piece on […]
Image courtesy of Shutterstock There is a stereotype that working mothers cannot work as hard as single or lacking children women simply due to the fact that they have more to do. Being a mother I can fully comprehend the never-ending to-do list that goes hand-in-hand with having children. From waking up to soothe […]
An important part of being a savvy business owner is knowing which business connections are worth your time and energy. Unfortunately, in the rush to stay competitive and maintain strong connections to clients, many business owners don’t take the time to prune dead-end clients, which can cost them substantial amounts of time and money as a result.
However, it is inexcusable for someone who fits your target customer profile to say “No” to you and walk/click on by, because they don’t understand what your personal brand stands for, when you are in fact the perfect solution for their needs.
Many people are too cautious when it comes to presenting their personal brand. If you use bland, generic words and statements to describe who you are and what you do – you will not cut through the clutter!
It’s a theory that runs in friendship, business, teams and partnerships: YOU ARE THE COMPANY YOU KEEP!