Women Entrepreneurs

You Don’t Need Ruby Slippers to Be a Business Trailblazer

Do you think the Wizard of Oz would have been nearly as popular if Dorothy had taken the advice of the Good Witch and followed the yellow brick road? Imagine the story line, “And so, Dorothy followed the yellow brick road and nothing happened. The end.” The book would have wrapped up after about twenty […]

Important! Don’t Fake Your Smile on Video

Studies show that in situations where trust is important to us (which is exactly the case if someone is trying to sell us something on video), we pay closer attention to a person’s smile. We then decide whether or not we can trust that person.

The Opposite of Safe is Creative

No one aspires to be boring. No one wakes up in the morning and thinks, “Today, I’m going to do my best to be average. I’m going to fly under the radar, blend in, and be ordinary.” And yet, this is what most of us do, day in and day out. We bide our time, […]

Wanna Be Successful? Make a Do-Not-Do List

“Deciding what not to do is as important as deciding what to do.” — Steve Jobs As women entrepreneurs, we often take on more than we can handle. Often the “to-do” lists from projects, family schedules, home, business, clients, staff, etc., can bury us. However, when I finally learned to make a Do-Not-Do list, I […]

Entrepreneurship is the New Women’s Movement

Back in January I started working on a little piece about the growing movement of women starting businesses. That “little” piece kept growing as I gathered more stats and quotes and listened to women entrepreneurs from all over the place tell me their stories following the release of my book. Forbes published the piece on […]

Excusable Mothers: Expectations for Working Moms

  Image courtesy of Shutterstock There is a stereotype that working mothers cannot work as hard as single or lacking children women simply due to the fact that they have more to do. Being a mother I can fully comprehend the never-ending to-do list that goes hand-in-hand with having children.  From waking up to soothe […]

Cull Unprofitable Clients to Help Your Business Thrive

An important part of being a savvy business owner is knowing which business connections are worth your time and energy. Unfortunately, in the rush to stay competitive and maintain strong connections to clients, many business owners don’t take the time to prune dead-end clients, which can cost them substantial amounts of time and money as a result.

Why Should They Care?

Many people are too cautious when it comes to presenting their personal brand. If you use bland, generic words and statements to describe who you are and what you do – you will not cut through the clutter!