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Tag Archives: Women Entrepreneurs




Do you think the Wizard of Oz would have been nearly as popular if Dorothy had taken the advice of the Good Witch and followed the yellow brick road? Imagine the story line, “And so, Dorothy followed the yellow brick road and nothing happened. The end.” The book would have wrapped up after about twenty […]




Important! Don’t Fake Your Smile on Video




Studies show that in situations where trust is important to us (which is exactly the case if someone is trying to sell us something on video), we pay closer attention to a person’s smile. We then decide whether or not we can trust that person.







The Opposite of Safe is Creative




No one aspires to be boring. No one wakes up in the morning and thinks, “Today, I’m going to do my best to be average. I’m going to fly under the radar, blend in, and be ordinary.” And yet, this is what most of us do, day in and day out. We bide our time, […]




Wanna Be Successful? Make a Do-Not-Do List




“Deciding what not to do is as important as deciding what to do.” — Steve Jobs As women entrepreneurs, we often take on more than we can handle. Often the “to-do” lists from projects, family schedules, home, business, clients, staff, etc., can bury us. However, when I finally learned to make a Do-Not-Do list, I […]




The Importance of a Healthy Lifestyle for the Female Entrepreneur




Running a healthy business is vital to its success right? Well living a healthy lifestyle is also vital to your business success!  Being an entrepreneur can help you reap so many rewards but neglecting your health can often have a negative effect on your body and your business. Entrepreneurs who lead a healthy lifestyle tend to […]




Entrepreneurship is the New Women’s Movement




Back in January I started working on a little piece about the growing movement of women starting businesses. That “little” piece kept growing as I gathered more stats and quotes and listened to women entrepreneurs from all over the place tell me their stories following the release of my book. Forbes published the piece on […]




Excusable Mothers: Expectations for Working Moms




  Image courtesy of Shutterstock There is a stereotype that working mothers cannot work as hard as single or lacking children women simply due to the fact that they have more to do. Being a mother I can fully comprehend the never-ending to-do list that goes hand-in-hand with having children.  From waking up to soothe […]




Cull Unprofitable Clients to Help Your Business Thrive




An important part of being a savvy business owner is knowing which business connections are worth your time and energy. Unfortunately, in the rush to stay competitive and maintain strong connections to clients, many business owners don’t take the time to prune dead-end clients, which can cost them substantial amounts of time and money as a result.







Marketing Success Favors the Specialist Over the Generalist




However, it is inexcusable for someone who fits your target customer profile to say “No” to you and walk/click on by, because they don’t understand what your personal brand stands for, when you are in fact the perfect solution for their needs.







Confirm OR Ignore: Is Your Facebook For Personal Pleasure Or Professional Networking?




Making the decision to use your Facebook account for professional reasons is a personal choice. You can try these options to secure your privacy and right to a personal life without isolating yourself professionally.







Why Should They Care?




Many people are too cautious when it comes to presenting their personal brand. If you use bland, generic words and statements to describe who you are and what you do – you will not cut through the clutter!







You Are The Company You Keep




It’s a theory that runs in friendship, business, teams and partnerships: YOU ARE THE COMPANY YOU KEEP!







Creativity is Just a Coffee Shop Away




Image courtesy of Shutterstock As much as I love working from my home office (working in your pajamas has its perks), there are times when I simply can’t do it. I don’t know if it’s the fact that I can see our backyard pool from my office window, but there are just times when I […]




5 Easy Ways to Build Your Digital Reputation




Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good name. Here are five easy ways to do just that:







Rockin’ Women go Tweet, Tweet, Tweet




I’ve already covered how to Ping out tweets or FB status updates simultaneously and how to keep track of your LinkedIn network connections with a CRM. So, this article is for the business women who STILL resist my rants to tweet.







Who is Your Target Audience?




It is a big mistake in online personal branding (or any branding for that matter) to try to be all things to all people. If you try to please everyone, you end up pleasing no one. Your mantra for branding success should be, “Delight the few to attract the many”.







Bring Your Vision to Life




Image courtesy of Shutterstock As I mentioned in my last article “Think about your future” – the more vivid and compelling you can paint your vision of your ideal future – the greater your chances of achieving it. Before creating your online personal brand, it is well worth investing time to build your vision first. […]




Do You Know What a Personal Brand Strategy Is?




What’s your personal brand strategy? Social Media platforms like LinkedIn, Facebook, and Twitter are just tactical “vehicles” through which you can communicate your brand strategy (whether it is your personal brand or your company brand)…







In Her Heels: Interview with Chandra Clarke of Scribendi.com




Joining me today is Chandra Clarke, a professional writer, editor, and proofreader -and an entrepreneur. Her company, Scribendi, was founded in 1997. Today, Scribendi is one of the world’s leading document preparation companies and the recipient of numerous awards. Natalie: Please tell us a bit about yourself and Scribendi. Chandra: I am the founder, co-owner, […]




In Her Heels: Interview with ShopitUPchic’s Christin Chan & Kathryn Camacho




Joining me today are Christin Chan and Kathryn Camacho, the founders of a new fashion start-up, ShopitUPchic. Tell readers a bit about ShopitUPchic. The vision of ShopitUPchic.com is to bring unique brands from both domestic and international fashion designers, both established and emerging, to every kind of woman and at the most reasonable prices. The […]




In Her Heels: Interview with Lea Woodward of Kinetiva




From the picture on the left, you can see that Lea Woodward does not have a typical office. She runs her business, Kinetiva, from locations around the world. Natalie: Lea, tell us more about yourself and your business, Kinetiva. Lea: I’ll start with the real basics. I’m 32, was born in HK, adopted by British […]




The 30 Best Business Blogs for Women




Millions of women write blogs but only a small fraction write blogs about business. The majority of blogs on topics relating to business and entrepreneurship are written by men yet women are starting small businesses at twice the rate of our male counterparts. While there are many great business blogs written by both men and […]




In Her Heels: Cheryl at Pink Panda Fabrics




I first met entrepreneur, Cheryl Koo-Leung, when she won the She Takes On The World & Stylish Copywriter contest back in April. Since then she has been hard at work growing her second company, Pink Panda Fabrics. Can you tell readers about yourself. I’m a work at home mom who owns and operates an online […]




Part 2 of My Interview with Sabrina Parsons: Business Lessons




In Part 1 of my interview with the extraordinary Sabrina Parsons, CEO of Palo Alto Software, she discussed business planning, work-life balance, and how she manages to be a Mommy CEO. She says, “I am not sure you can ever really balance your life between work and home if your career is important to you” […]




Part 1 of My Interview with Sabrina Parsons, CEO of Palo Alto Software




Today I am pleased to be featuring an interview with a woman whom I greatly admire, Sabrina Parsons. Sabrina is the CEO of Palo Alto Software (PAS), makers of Business Plan Pro and Marketing Plan Pro. Prior to stepping into her role as CEO, she and her husband, Noah, founded a UK software distribution company […]




In Her Heels: Lisa Gifford Mueller, Sassy Glass Studio




I would like to introduce you to the talented Lisa Gifford Mueller. As an artist and entrepreneur, she creates one-of-a-kind fused glass pieces and runs a boutique store, Sassy Glass Studio. Tell us more about Sassy Glass Studio. The Sassy Glass Studio story is a rather interesting one. Sassy Glass Studio was actually started by […]




In Her Heels: Meghan Parsons of jack&marjorie




After coming across an old box of family photographs taken in the 1940’s, jack&marjorie, was founded by Meghan Parsons in Tokyo, Japan in 2004. Jack and Marjorie were her grandparents. In 2005, jack&marjorie relocated to Toronto, Meghan’s hometown. Tell us about jack&marjorie. We are a Toronto based company. We use recycled military surplus materials and […]