Archives: Women Entrepreneurs

To Bake, or Not to Bake?

By Deborah Sweeney

Image courtesy of Shutterstock This is an odd question, but one I think needs to be addressed. Cookies, cupcakes, muffins, fudge – nearly everyone loves baked goods, so it is understandable that you, as the boss, would think about throwing on the apron and trying out your family’s secret Chocolate Chip Cookie recipe. But as [...]

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  Image courtesy of Shutterstock There is a stereotype that working mothers cannot work as hard as single or lacking children women simply due to the fact that they have more to do. Being a mother I can fully comprehend the never-ending to-do list that goes hand-in-hand with having children.  From waking up to soothe [...]

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An important part of being a savvy business owner is knowing which business connections are worth your time and energy. Unfortunately, in the rush to stay competitive and maintain strong connections to clients, many business owners don’t take the time to prune dead-end clients, which can cost them substantial amounts of time and money as a result.

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However, it is inexcusable for someone who fits your target customer profile to say “No” to you and walk/click on by, because they don’t understand what your personal brand stands for, when you are in fact the perfect solution for their needs.

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Making the decision to use your Facebook account for professional reasons is a personal choice. You can try these options to secure your privacy and right to a personal life without isolating yourself professionally.

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Why Should They Care?

By Bianca Te Rito

Many people are too cautious when it comes to presenting their personal brand. If you use bland, generic words and statements to describe who you are and what you do – you will not cut through the clutter!

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You Are The Company You Keep

By Kristen Durkin

It’s a theory that runs in friendship, business, teams and partnerships: YOU ARE THE COMPANY YOU KEEP!

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Image courtesy of Shutterstock As much as I love working from my home office (working in your pajamas has its perks), there are times when I simply can’t do it. I don’t know if it’s the fact that I can see our backyard pool from my office window, but there are just times when I [...]

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