As we wrap up 2012 and start to plan for the New Year I wanted to review the things I got right and the things I didn’t. In the past few years, there have been so many changes in the book industry, and in technology, that sometimes my only guide has been my intuition. […]
Imagine if you opened your inbox, and saw only one email. Imagine if you only got a new one when you answered the current one. Without knowing how many emails you have in total you would take the time and respond with great care. Now imagine you open your inbox and get 200 emails (like […]
“Deciding what not to do is as important as deciding what to do.” — Steve Jobs As women entrepreneurs, we often take on more than we can handle. Often the “to-do” lists from projects, family schedules, home, business, clients, staff, etc., can bury us. However, when I finally learned to make a Do-Not-Do list, I […]
Our brand is our reputation, which is built upon our stories and expertise, and our willingness to share our knowledge. In today’s socially connected world our reputations have become global, making our brand more important than ever. Here are 6 ways you can share your valuable knowledge with others and become known as an expert […]
Whether you’re down to the wire in a 30 seconds or less elevator pitch or emailing media contacts from a PR firm looking to snag one to feature your client in a story, pitching has never been on a time constraint now more than ever. Don’t let the clock scare you – I like to […]
Pinterest /Pin-ter-est noun (place/thing), verb (in the form of repinning) 1. NY Times definition: a pinboard for online photos. You ‘pin’ photos onto a virtual corkboard based on your interests. 2. To pin a series of photos on various pinboards created by you exclusively. I decided to start repinning blueberry pie and oatmeal cookie pictures onto my […]
An article with Forbes I read recently proclaimed 10 ways to get more done at work, written by an anonymous Forbes staffer that I’m going to assume was a baby boomer because the tips given were old-school workplace protocol based. They included shutting off the Twitter account, checking your email only a couple times a day, and eliminating […]
Four Very Cool Business Card Ideas for Inspiration The days of remembering which business card belongs to which face is outwardly dwindling; these days cards are made with colors that pop, pictures that are worth a thousand words, QR Codes and even follow up check lists. Here, for your inspiration are four very cool business […]
When I read the recent survey about marketing behaviors for micro businesses at Vistaprint, the statistic that jumped out at me was that 46% were actively using social media.
I’m not totally sure why, but I’ve been dragging my feet about getting into the conversation on Twitter. Perhaps I’ve gotten a bit too comfortable in my comfort zone?