Social Media

Dear Natalie: How Do I Build my Community?

Hello, and welcome to another episode of Dear Natalie, a new series where I’m answering your biggest, burning questions about business and life — and everything in between. This series is close to my heart because it’s so important to me that I speak directly to you about any challenges you may be facing in […]

How to Find the Best PR Firm for Your Your Business

  Most small business owners know that working with a public relations firm can be an effective way to raise awareness for their business. Retaining a public relations firm can be more valuable and cost-effective than advertising. When a third party like a media outlet endorses your business, it can build credibility, as potential customers […]

Things I Got Wrong, and Things I Got Right in 2012

  As we wrap up 2012 and start to plan for the New Year I wanted to review the things I got right and the things I didn’t. In the past few years, there have been so many changes in the book industry, and in technology, that sometimes my only guide has been my intuition. […]

How To Become Known as an Expert

Our brand is our reputation, which is built upon our stories and expertise, and our willingness to share our knowledge. In today’s socially connected world our reputations have become global, making our brand more important than ever. Here are 6 ways you can share your valuable knowledge with others and become known as an expert […]

3 Must Haves For a Business Conference

“Wow, what an incredible business conference that was!” is a phrase that we don’t often find ourselves saying after leaving a conference event for the day for multiple reasons. Maybe the WiFi was spotty, the sessions started late, the topics got off the subject, the room was cold… and the list goes on. In fact, […]

The Benefits of Becoming a Blog Contributor

Ready to start building a solid web presence through blogging? Being a contributing writer to well-renowned blogging websites has a series of benefits that give back to you, your business, and to the audience reading making it a triple threat (and a necessary one at that!) to have tied to your name. You Gain Credibility […]

How-To Skype: The Business Skyping Etiquette You Have to Know

Every week, I have a meeting with my social media team that involves us Skyping in one of our employees who initially started off working at our headquarters and is now currently studying aboard in Ireland. These meetings are the highlight of the week for the team as we crowd around the monitor talking both […]

3 Reasons Why You Should Be Pinning On Pinterest

Pinterest /Pin-ter-est noun (place/thing), verb (in the form of repinning) 1. NY Times definition: a pinboard for online photos. You ‘pin’ photos onto a virtual corkboard based on your interests. 2. To pin a series of photos on various pinboards created by you exclusively. I decided to start repinning blueberry pie and oatmeal cookie pictures onto my […]

Video Marketing: 3 Inexpensive Ways to Create a Presence

If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales.  In fact, according to Online Video Marketing Statistics, adding video to small business profiles: Increases number of business profile views […]

Tools and Tips to Effectively Manage Your Online Reputation

Recently, a friend told me about a negative incident she had while dining at a large restaurant chain. Her waitress was very rude and inattentive. By the time her meal arrived, her colleague had finished eating. The last straw was realizing her steak was prepared wrong. Angrily, she took out her iPhone and sent out […]