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Tag Archives: Social Media




Hello, and welcome to another episode of Dear Natalie, a new series where I’m answering your biggest, burning questions about business and life — and everything in between. This series is close to my heart because it’s so important to me that I speak directly to you about any challenges you may be facing in […]




How to Find the Best PR Firm for Your Your Business




  Most small business owners know that working with a public relations firm can be an effective way to raise awareness for their business. Retaining a public relations firm can be more valuable and cost-effective than advertising. When a third party like a media outlet endorses your business, it can build credibility, as potential customers […]




Things I Got Wrong, and Things I Got Right in 2012




  As we wrap up 2012 and start to plan for the New Year I wanted to review the things I got right and the things I didn’t. In the past few years, there have been so many changes in the book industry, and in technology, that sometimes my only guide has been my intuition. […]




How To Become Known as an Expert




Our brand is our reputation, which is built upon our stories and expertise, and our willingness to share our knowledge. In today’s socially connected world our reputations have become global, making our brand more important than ever. Here are 6 ways you can share your valuable knowledge with others and become known as an expert […]




3 Must Haves For a Business Conference




“Wow, what an incredible business conference that was!” is a phrase that we don’t often find ourselves saying after leaving a conference event for the day for multiple reasons. Maybe the WiFi was spotty, the sessions started late, the topics got off the subject, the room was cold… and the list goes on. In fact, […]




The Benefits of Becoming a Blog Contributor




Ready to start building a solid web presence through blogging? Being a contributing writer to well-renowned blogging websites has a series of benefits that give back to you, your business, and to the audience reading making it a triple threat (and a necessary one at that!) to have tied to your name. You Gain Credibility […]




How-To Skype: The Business Skyping Etiquette You Have to Know




Every week, I have a meeting with my social media team that involves us Skyping in one of our employees who initially started off working at our headquarters and is now currently studying aboard in Ireland. These meetings are the highlight of the week for the team as we crowd around the monitor talking both […]




3 Reasons Why You Should Be Pinning On Pinterest




Pinterest /Pin-ter-est noun (place/thing), verb (in the form of repinning) 1. NY Times definition: a pinboard for online photos. You ‘pin’ photos onto a virtual corkboard based on your interests. 2. To pin a series of photos on various pinboards created by you exclusively. I decided to start repinning blueberry pie and oatmeal cookie pictures onto my […]




Video Marketing: 3 Inexpensive Ways to Create a Presence




If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales.  In fact, according to Online Video Marketing Statistics, adding video to small business profiles: Increases number of business profile views […]




Tools and Tips to Effectively Manage Your Online Reputation




Recently, a friend told me about a negative incident she had while dining at a large restaurant chain. Her waitress was very rude and inattentive. By the time her meal arrived, her colleague had finished eating. The last straw was realizing her steak was prepared wrong. Angrily, she took out her iPhone and sent out […]




Run Your Small Business From Anywhere: 3 Sites That Connect You to Co-Working Spaces




Given the current economic climate, flexible and “alternative” staffing arrangements have – in many cases – proliferated. Rather than looking for full-time, permanent employment, many people are looking instead at multiple temporary jobs. These jobs have acquired new currency in this recession, especially among white-collar job seekers, as they cast about for work of any […]




4 Reasons To Be In Favor Of Workplace Distractions




An article with Forbes I read recently proclaimed 10 ways to get more done at work, written by an anonymous Forbes staffer that I’m going to assume was a baby boomer because the tips given were old-school workplace protocol based. They included shutting off the Twitter account, checking your email only a couple times a day, and eliminating […]




Confirm OR Ignore: Is Your Facebook For Personal Pleasure Or Professional Networking?




Making the decision to use your Facebook account for professional reasons is a personal choice. You can try these options to secure your privacy and right to a personal life without isolating yourself professionally.







Why Should They Care?




Many people are too cautious when it comes to presenting their personal brand. If you use bland, generic words and statements to describe who you are and what you do – you will not cut through the clutter!







5 Easy Ways to Build Your Digital Reputation




Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good name. Here are five easy ways to do just that:







Rockin’ Women go Tweet, Tweet, Tweet




I’ve already covered how to Ping out tweets or FB status updates simultaneously and how to keep track of your LinkedIn network connections with a CRM. So, this article is for the business women who STILL resist my rants to tweet.








Too Busy to Leverage Your Social Media Status Updates? How to Maintain Your Brand Online





Image courtesy of Shutterstock Social media management is time consuming and potentially catastrophic, particularly when you’re responsible for a company’s brand image.  We get it, but committing to using Social Media to brand your service or product is a pledge to your name and supporters to be consistent all the way across. For those who […]




Blogging: The “It” Marketing Strategy




Blogs have become one of the most innovative marketing strategies since the creation of the print sales letter. Blogs are great for online marketing because they serve as interactive communities where business owners can segment certain markets and become experts by writing about trends and giving advice. Blogs also allow business owners to connect with […]