Archives: Social Media Marketing

Who is Your Target Audience?

By Bianca Te Rito

It is a big mistake in online personal branding (or any branding for that matter) to try to be all things to all people. If you try to please everyone, you end up pleasing no one. Your mantra for branding success should be, “Delight the few to attract the many”.

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What’s your personal brand strategy? Social Media platforms like LinkedIn, Facebook, and Twitter are just tactical “vehicles” through which you can communicate your brand strategy (whether it is your personal brand or your company brand)…

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Grasshopper, a virtual phone service for entrepreneurs, ran a brilliant viral marketing campaign to re-brand its service. The campaign had media and the blogosphere abuzz. The main part of the campaign involved sending chocolate covered grasshoppers to 5000 of the most influential people and media outlets in America. You have probably heard of the campaign [...]

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