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Tag Archives: Social Media Marketing




  Most small business owners know that working with a public relations firm can be an effective way to raise awareness for their business. Retaining a public relations firm can be more valuable and cost-effective than advertising. When a third party like a media outlet endorses your business, it can build credibility, as potential customers […]




How To Become Known as an Expert




Our brand is our reputation, which is built upon our stories and expertise, and our willingness to share our knowledge. In today’s socially connected world our reputations have become global, making our brand more important than ever. Here are 6 ways you can share your valuable knowledge with others and become known as an expert […]




Eye Contact Pitfalls to Avoid in Your Business Videos




Our eyes communicate our feelings – including comfort and discomfort. Few things project our emotions as well or as rapidly as the eyes. Humans have relied on looking into someone’s eyes for thousands of years to get an understanding of how the other person is feeling and whether or not they are telling us the truth.







How to Choose Affordable Equipment for Making Your Online Videos




You don’t need to be a Spielberg, nor do you need to spend a fortune on the latest high tech equipment to look good online – but if you want to stand out from the crowd you will need to purchase some basic pieces of equipment.







Marketing Success Favors the Specialist Over the Generalist




However, it is inexcusable for someone who fits your target customer profile to say “No” to you and walk/click on by, because they don’t understand what your personal brand stands for, when you are in fact the perfect solution for their needs.







Confirm OR Ignore: Is Your Facebook For Personal Pleasure Or Professional Networking?




Making the decision to use your Facebook account for professional reasons is a personal choice. You can try these options to secure your privacy and right to a personal life without isolating yourself professionally.







5 Easy Ways to Build Your Digital Reputation




Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good name. Here are five easy ways to do just that:







Rockin’ Women go Tweet, Tweet, Tweet




I’ve already covered how to Ping out tweets or FB status updates simultaneously and how to keep track of your LinkedIn network connections with a CRM. So, this article is for the business women who STILL resist my rants to tweet.







Who is Your Target Audience?




It is a big mistake in online personal branding (or any branding for that matter) to try to be all things to all people. If you try to please everyone, you end up pleasing no one. Your mantra for branding success should be, “Delight the few to attract the many”.







Do You Know What a Personal Brand Strategy Is?




What’s your personal brand strategy? Social Media platforms like LinkedIn, Facebook, and Twitter are just tactical “vehicles” through which you can communicate your brand strategy (whether it is your personal brand or your company brand)…







A Little Inspiration for Entrepreneurs




Grasshopper, a virtual phone service for entrepreneurs, ran a brilliant viral marketing campaign to re-brand its service. The campaign had media and the blogosphere abuzz. The main part of the campaign involved sending chocolate covered grasshoppers to 5000 of the most influential people and media outlets in America. You have probably heard of the campaign […]