personal branding

Idea to Empire: Where It All Began For Marie Forleo

It’s easy to look at super successful entrepreneurs and people doing big things in the world and feel like you’re really far behind. But the truth is, we all start somewhere and those early days are far from glamorous. For my friend Marie Forleo, her multi-million dollar empire began with the realization that she wanted […]

5 Easy Tools to Break Tough Patterns

OK, you got me. I can’t hold it in any longer. I have to gush about something for a sec: I’m so grateful that I get to spend so much of my time helping people all over the world (like you) achieve their goals. I know — it sounds pretty nerdy (and it is) but […]

Hit your goals faster with these two priceless tools

As I’m sure you know by now – whether you’ve joined me inside the FREE Goal Standard Challenge with Entrepreneur Magazine or not –  a big part of setting and achieving your goals involves keeping your eyes on the prize, and moving forward. However, if you find you’re only looking in one direction through the […]

3 Actionables to Supercharge Your Ability to Achieve Big Goals

If you haven’t heard the buzz yet, I have some phenomenal news: Last week The Goal Standard, my new collaboration with Entrepreneur Magazine, launched — and I’m absolutely over-the-moon-and-stars to be a part of it! We are teaching you the best planning and productivity strategies, and keeping you accountable and supported as you get one […]

How To Become Known as an Expert

Our brand is our reputation, which is built upon our stories and expertise, and our willingness to share our knowledge. In today’s socially connected world our reputations have become global, making our brand more important than ever. Here are 6 ways you can share your valuable knowledge with others and become known as an expert […]

The Importance of Branding: Why You Should Build a Personal Brand

Over the last few years more of the general population have become increasingly aware of the importance of personal branding and creating a strong personal brand. Reality TV shows have become popular on mainstream Television and we have seen people seemingly rise from being virtually unknown to household names. Personal branding isn’t a new concept; […]

Body Language Mistakes to Avoid in Your Video Presentations

Whether you are being interviewed on TV, or presenting on video camera, your aim is to create a positive experience for your viewers, and put them at ease. This means reducing anything that could create a visual barrier (consciously or subconsciously) between you and your audience.

How to Choose Your Online Video Background

A great way to communicate important messages to your target audience is the tried and true “talking head” video – where you speak directly to a camera. Simple and versatile – you can be humorous or serious, informative or promotional – however…

Why Should They Care?

Many people are too cautious when it comes to presenting their personal brand. If you use bland, generic words and statements to describe who you are and what you do – you will not cut through the clutter!

5 Easy Ways to Build Your Digital Reputation

Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good name. Here are five easy ways to do just that:

How to Define Your Target Audience

Imagine an archery target with a bull’s-eye in the center. Think of your target audience as being the center of your marketing bull’s-eye. They are who you picture in your mind when you design your product or service, or create your online personal brand.

Remember the rule for marketing success – “Delight the few to attract the many”.

Rockin’ Women go Tweet, Tweet, Tweet

I’ve already covered how to Ping out tweets or FB status updates simultaneously and how to keep track of your LinkedIn network connections with a CRM. So, this article is for the business women who STILL resist my rants to tweet.