Archives: personal branding

To Bake, or Not to Bake?

By Deborah Sweeney

Image courtesy of Shutterstock This is an odd question, but one I think needs to be addressed. Cookies, cupcakes, muffins, fudge – nearly everyone loves baked goods, so it is understandable that you, as the boss, would think about throwing on the apron and trying out your family’s secret Chocolate Chip Cookie recipe. But as [...]

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Over the last few years more of the general population have become increasingly aware of the importance of personal branding and creating a strong personal brand. Reality TV shows have become popular on mainstream Television and we have seen people seemingly rise from being virtually unknown to household names. Personal branding isn’t a new concept; [...]

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Know Your Angles. When filming your online videos, it is important for you to know the effect of using different camera angles, so you can choose to use them in appropriate ways.

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Whether you are being interviewed on TV, or presenting on video camera, your aim is to create a positive experience for your viewers, and put them at ease. This means reducing anything that could create a visual barrier (consciously or subconsciously) between you and your audience.

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A great way to communicate important messages to your target audience is the tried and true “talking head” video – where you speak directly to a camera. Simple and versatile – you can be humorous or serious, informative or promotional – however…

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Women Who Wear Makeup Earn More Money… True or False? According to a new study women who wear makeup make more money. Why does a woman’s appearance mean a difference in her paycheck?

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