Pop the kombucha! It finally happened: the new She Takes on The World rebrand has officially arrived! The virtual red ribbon has been cut, and we’re so excited to welcome you with new free gifts, reimagined offerings like 1-on-1 packages with me, and much more. Get all the gorgeous details in this little welcome video: […]
Online Personal Branding
It’s easy to look at super successful entrepreneurs and people doing big things in the world and feel like you’re really far behind. But the truth is, we all start somewhere and those early days are far from glamorous. For my friend Marie Forleo, her multi-million dollar empire began with the realization that she wanted […]
As I’m sure you know by now – whether you’ve joined me inside the FREE Goal Standard Challenge with Entrepreneur Magazine or not – a big part of setting and achieving your goals involves keeping your eyes on the prize, and moving forward. However, if you find you’re only looking in one direction through the […]
Do sweat the small stuff if you are fronting your own online videos – its your face out there representing your personal/business brand. Which is why making a great first impression is crucial (when it comes to a google search).
Most small business owners know that working with a public relations firm can be an effective way to raise awareness for their business. Retaining a public relations firm can be more valuable and cost-effective than advertising. When a third party like a media outlet endorses your business, it can build credibility, as potential customers are […]
Our brand is our reputation, which is built upon our stories and expertise, and our willingness to share our knowledge. In today’s socially connected world our reputations have become global, making our brand more important than ever. Here are 6 ways you can share your valuable knowledge with others and become known as an expert […]
Over the last few years more of the general population have become increasingly aware of the importance of personal branding and creating a strong personal brand. Reality TV shows have become popular on mainstream Television and we have seen people seemingly rise from being virtually unknown to household names. Personal branding isn’t a new concept; […]
Know Your Angles. When filming your online videos, it is important for you to know the effect of using different camera angles, so you can choose to use them in appropriate ways.
Whether you are being interviewed on TV, or presenting on video camera, your aim is to create a positive experience for your viewers, and put them at ease. This means reducing anything that could create a visual barrier (consciously or subconsciously) between you and your audience.
How you “frame” yourself on camera – has a powerful subconscious impact on your audience, so it is worth knowing some of the basics.
You don’t need to be a Spielberg, nor do you need to spend a fortune on the latest high tech equipment to look good online – but if you want to stand out from the crowd you will need to purchase some basic pieces of equipment.
However, it is inexcusable for someone who fits your target customer profile to say “No” to you and walk/click on by, because they don’t understand what your personal brand stands for, when you are in fact the perfect solution for their needs.
Many people are too cautious when it comes to presenting their personal brand. If you use bland, generic words and statements to describe who you are and what you do – you will not cut through the clutter!
Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good name. Here are five easy ways to do just that:
Imagine an archery target with a bull’s-eye in the center. Think of your target audience as being the center of your marketing bull’s-eye. They are who you picture in your mind when you design your product or service, or create your online personal brand.
Remember the rule for marketing success – “Delight the few to attract the many”.
I’ve already covered how to Ping out tweets or FB status updates simultaneously and how to keep track of your LinkedIn network connections with a CRM. So, this article is for the business women who STILL resist my rants to tweet.