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Tag Archives: Online Personal Branding




It’s easy to look at super successful entrepreneurs and people doing big things in the world and feel like you’re really far behind. But the truth is, we all start somewhere and those early days are far from glamorous. For my friend Marie Forleo, her multi-million dollar empire began with the realization that she wanted […]




Hit your goals faster with these two priceless tools




As I’m sure you know by now – whether you’ve joined me inside the FREE Goal Standard Challenge with Entrepreneur Magazine or not –  a big part of setting and achieving your goals involves keeping your eyes on the prize, and moving forward. However, if you find you’re only looking in one direction through the […]




It’s a Mistake to “Be Yourself” in Your Online Videos




Do sweat the small stuff if you are fronting your own online videos – its your face out there representing your personal/business brand. Which is why making a great first impression is crucial (when it comes to a google search).







How to Find the Best PR Firm for Your Your Business




  Most small business owners know that working with a public relations firm can be an effective way to raise awareness for their business. Retaining a public relations firm can be more valuable and cost-effective than advertising. When a third party like a media outlet endorses your business, it can build credibility, as potential customers […]




How To Become Known as an Expert




Our brand is our reputation, which is built upon our stories and expertise, and our willingness to share our knowledge. In today’s socially connected world our reputations have become global, making our brand more important than ever. Here are 6 ways you can share your valuable knowledge with others and become known as an expert […]




The Importance of Branding: Why You Should Build a Personal Brand




Over the last few years more of the general population have become increasingly aware of the importance of personal branding and creating a strong personal brand. Reality TV shows have become popular on mainstream Television and we have seen people seemingly rise from being virtually unknown to household names. Personal branding isn’t a new concept; […]




How to Find Your Best Camera Angle for Your Video Presentations




Know Your Angles. When filming your online videos, it is important for you to know the effect of using different camera angles, so you can choose to use them in appropriate ways.







Body Language Mistakes to Avoid in Your Video Presentations




Whether you are being interviewed on TV, or presenting on video camera, your aim is to create a positive experience for your viewers, and put them at ease. This means reducing anything that could create a visual barrier (consciously or subconsciously) between you and your audience.







Looking Good in Your Online Videos: How to Frame Yourself




How you “frame” yourself on camera – has a powerful subconscious impact on your audience, so it is worth knowing some of the basics.







How to Choose Affordable Equipment for Making Your Online Videos




You don’t need to be a Spielberg, nor do you need to spend a fortune on the latest high tech equipment to look good online – but if you want to stand out from the crowd you will need to purchase some basic pieces of equipment.







Marketing Success Favors the Specialist Over the Generalist




However, it is inexcusable for someone who fits your target customer profile to say “No” to you and walk/click on by, because they don’t understand what your personal brand stands for, when you are in fact the perfect solution for their needs.







Confirm OR Ignore: Is Your Facebook For Personal Pleasure Or Professional Networking?




Making the decision to use your Facebook account for professional reasons is a personal choice. You can try these options to secure your privacy and right to a personal life without isolating yourself professionally.







Why Should They Care?




Many people are too cautious when it comes to presenting their personal brand. If you use bland, generic words and statements to describe who you are and what you do – you will not cut through the clutter!







5 Easy Ways to Build Your Digital Reputation




Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good name. Here are five easy ways to do just that:







How to Define Your Target Audience




Imagine an archery target with a bull’s-eye in the center. Think of your target audience as being the center of your marketing bull’s-eye. They are who you picture in your mind when you design your product or service, or create your online personal brand.

Remember the rule for marketing success – “Delight the few to attract the many”.







Rockin’ Women go Tweet, Tweet, Tweet




I’ve already covered how to Ping out tweets or FB status updates simultaneously and how to keep track of your LinkedIn network connections with a CRM. So, this article is for the business women who STILL resist my rants to tweet.







Who is Your Target Audience?




It is a big mistake in online personal branding (or any branding for that matter) to try to be all things to all people. If you try to please everyone, you end up pleasing no one. Your mantra for branding success should be, “Delight the few to attract the many”.







Do You Know What a Personal Brand Strategy Is?




What’s your personal brand strategy? Social Media platforms like LinkedIn, Facebook, and Twitter are just tactical “vehicles” through which you can communicate your brand strategy (whether it is your personal brand or your company brand)…