Marketing & Creating Buzz

The Scoop on Marketing… 6 Tips for a Successful Business!

In business, marketing is the key to survival. Marketing takes a lot of planning, organizational skills, budget measures and timing. Proper planning and accountability measures will enable you to position your business for success.  To ensure maximum ROI (Return on Investment) of your marketing plan, these are 6 tips for a successful business:   1.   Update […]

How to Find the Best PR Firm for Your Your Business

  Most small business owners know that working with a public relations firm can be an effective way to raise awareness for their business. Retaining a public relations firm can be more valuable and cost-effective than advertising. When a third party like a media outlet endorses your business, it can build credibility, as potential customers […]

You’ve Been Shopped Virtual Assistant, Now What?

  When a client takes your proposal, your great ideas, and shops them around for a better price that hurts. Certainly it hurts in the pocketbook because you were counting on that income.  Absolutely, it hurts your pride and brings up confusing thoughts like I’m good enough to steal from but not to hire??  It […]

Is Your Business About to “Jump the Shark”

  It happens in the business world all the time. A company or a brand, desperate for some publicity, takes their marketing campaign or business model just a little to far, creating an unexpected wave of consumer backlash. Commonly referred to as “jumping the shark,” this act of corporate humiliation can often cause irreparable damage […]

Marketers: Are You Focusing on the Wrong Things?

Imagine if you opened your inbox, and saw only one email. Imagine if you only got a new one when you answered the current one. Without knowing how many emails you have in total you would take the time and respond with great care. Now imagine you open your inbox and get 200 emails (like […]

How to Start a Pricing Conversation

So, how do you get to a point where you’re not scared of clients or saying your price? Excellent question! Best way  is to start slow. 1st stop and prepare your mind. I LOVED the Olympics. Next summer games I’ll be in Brazil- heavens willing! I love studying success and Olympians are great role models. […]