Marketing and Advertising

Things I Got Wrong, and Things I Got Right in 2012

  As we wrap up 2012 and start to plan for the New Year I wanted to review the things I got right and the things I didn’t. In the past few years, there have been so many changes in the book industry, and in technology, that sometimes my only guide has been my intuition. […]

This is Why You’re Broke

  Women entrepreneurs, who work so incredibly hard with gusto and passion, are not living the dream.  Here are my reasons why you’re broke.  Love ’em or hate, I challenge you to make inspired changes around pricing in your business. 1. You Charge Like a Girl You charge based on what you need, not the […]