Archives: Marketing & Creating Buzz

How you “frame” yourself on camera – has a powerful subconscious impact on your audience, so it is worth knowing some of the basics.

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Branding in an Online World

By Kristin Marquet

Competition is intense. Regardless of the product or service a person or organization is trying to sell, similar products or services are available. To become the first choice in this cluttered marketplace, branding online and offline is a must. Building a strong brand is one of the most important things a person or organization can [...]

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Grasshopper, a virtual phone service for entrepreneurs, ran a brilliant viral marketing campaign to re-brand its service. The campaign had media and the blogosphere abuzz. The main part of the campaign involved sending chocolate covered grasshoppers to 5000 of the most influential people and media outlets in America. You have probably heard of the campaign [...]

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