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Things I Got Wrong, and Things I Got Right in 2012

  As we wrap up 2012 and start to plan for the New Year I wanted to review the things I got right and the things I didn’t. In the past few years, there have been so many changes in the book industry, and in technology, that sometimes my only guide has been my intuition. […]

Marketers: Are You Focusing on the Wrong Things?

Imagine if you opened your inbox, and saw only one email. Imagine if you only got a new one when you answered the current one. Without knowing how many emails you have in total you would take the time and respond with great care. Now imagine you open your inbox and get 200 emails (like […]

How To Become Known as an Expert

Our brand is our reputation, which is built upon our stories and expertise, and our willingness to share our knowledge. In today’s socially connected world our reputations have become global, making our brand more important than ever. Here are 6 ways you can share your valuable knowledge with others and become known as an expert […]

Office Birthday Essentials

Just the other day I celebrated turning another year older. It was a Friday and the office had El Pollo Loco brought in along with one of those giant, frosted cookies for everyone to share. The employees sang to me and all day I was given nice gifts and well wishes.  I felt very special […]

How To Pitch It Like You Mean It

Whether you’re down to the wire in a 30 seconds or less elevator pitch or emailing media contacts from a PR firm looking to snag one to feature your client in a story, pitching has never been on a time constraint now more than ever. Don’t let the clock scare you – I like to […]

My Secret Weapon for Building an Awesome Facebook Fan Page

Facebook is approaching 1 billion users. A BILLION. No matter what niche you’re in, you can likely reach your audience on Facebook and as a business owner you probably already have a Facebook fan page. If you don’t you should set one up and if you do, make sure you come say hi to us […]

3 Reasons Why You Should Be Pinning On Pinterest

Pinterest /Pin-ter-est noun (place/thing), verb (in the form of repinning) 1. NY Times definition: a pinboard for online photos. You ‘pin’ photos onto a virtual corkboard based on your interests. 2. To pin a series of photos on various pinboards created by you exclusively. I decided to start repinning blueberry pie and oatmeal cookie pictures onto my […]

4 Reasons To Be In Favor Of Workplace Distractions

An article with Forbes I read recently proclaimed 10 ways to get more done at work, written by an anonymous Forbes staffer that I’m going to assume was a baby boomer because the tips given were old-school workplace protocol based. They included shutting off the Twitter account, checking your email only a couple times a day, and eliminating […]