Archives: brand building

Image courtesy of Shutterstock It’s summertime and the livin’ is easy with fun activities – like family travel, backyard barbeques, outdoor concerts, stargazing, sailing, parties, beach volleyball, evening dips in the pool – but hey, what about your business? Can you afford to stop paying attention to your business and put it on hold? No, [...]

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Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good name. Here are five easy ways to do just that:

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I’ve already covered how to Ping out tweets or FB status updates simultaneously and how to keep track of your LinkedIn network connections with a CRM. So, this article is for the business women who STILL resist my rants to tweet.

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Bring Your Vision to Life

By Bianca Te Rito

Image courtesy of Shutterstock As I mentioned in my last article “Think about your future” – the more vivid and compelling you can paint your vision of your ideal future – the greater your chances of achieving it. Before creating your online personal brand, it is well worth investing time to build your vision first. [...]

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What’s your personal brand strategy? Social Media platforms like LinkedIn, Facebook, and Twitter are just tactical “vehicles” through which you can communicate your brand strategy (whether it is your personal brand or your company brand)…

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Branding in an Online World

By Kristin Marquet

Competition is intense. Regardless of the product or service a person or organization is trying to sell, similar products or services are available. To become the first choice in this cluttered marketplace, branding online and offline is a must. Building a strong brand is one of the most important things a person or organization can [...]

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Grasshopper, a virtual phone service for entrepreneurs, ran a brilliant viral marketing campaign to re-brand its service. The campaign had media and the blogosphere abuzz. The main part of the campaign involved sending chocolate covered grasshoppers to 5000 of the most influential people and media outlets in America. You have probably heard of the campaign [...]

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Whether you run a business, are a freelancer, or just building a reputable name for yourself, you have to carefully and consistently manage your personal brand. This list of don’ts was inspired by a series of situations I have encountered recently: Don’t be shy. I was teaching a business seminar and I was very surprised [...]

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