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Tag Archives: brand building




It’s easy to look at super successful entrepreneurs and people doing big things in the world and feel like you’re really far behind. But the truth is, we all start somewhere and those early days are far from glamorous. For my friend Marie Forleo, her multi-million dollar empire began with the realization that she wanted […]




5 Easy Tools to Break Tough Patterns




OK, you got me. I can’t hold it in any longer. I have to gush about something for a sec: I’m so grateful that I get to spend so much of my time helping people all over the world (like you) achieve their goals. I know — it sounds pretty nerdy (and it is) but […]




Hit your goals faster with these two priceless tools




As I’m sure you know by now – whether you’ve joined me inside the FREE Goal Standard Challenge with Entrepreneur Magazine or not –  a big part of setting and achieving your goals involves keeping your eyes on the prize, and moving forward. However, if you find you’re only looking in one direction through the […]




3 Actionables to Supercharge Your Ability to Achieve Big Goals




If you haven’t heard the buzz yet, I have some phenomenal news: Last week The Goal Standard, my new collaboration with Entrepreneur Magazine, launched — and I’m absolutely over-the-moon-and-stars to be a part of it! It’s a totally FREE five-week program designed to help you sprint toward a big goal, and turn 2017 into your […]




It’s a Mistake to “Be Yourself” in Your Online Videos




Do sweat the small stuff if you are fronting your own online videos – its your face out there representing your personal/business brand. Which is why making a great first impression is crucial (when it comes to a google search).







Important! Don’t Fake Your Smile on Video




Studies show that in situations where trust is important to us (which is exactly the case if someone is trying to sell us something on video), we pay closer attention to a person’s smile. We then decide whether or not we can trust that person.







How to Find the Best PR Firm for Your Your Business




  Most small business owners know that working with a public relations firm can be an effective way to raise awareness for their business. Retaining a public relations firm can be more valuable and cost-effective than advertising. When a third party like a media outlet endorses your business, it can build credibility, as potential customers […]




Present Yourself Well on Video – What You Need to Know!




Presenting on Video requires a completely different skill set from stage presenting. This is a fact few people are aware of. Being able to speak to a live audience does not necessarily mean you will come across well on-screen.







Tailoring Yourself To Fit Your Customers’ Needs




  Image courtesy of Shutterstock My husband and I have decided to home-school our daughter.  We aren’t at the stage where we’re deciding which method to use or which online curriculum is best.  You see, our daughter is 3, far from kindergarten. But I decided to prepare her for what’s ahead by creating my own preschool homeschool […]




How to Find Your Best Camera Angle for Your Video Presentations




Know Your Angles. When filming your online videos, it is important for you to know the effect of using different camera angles, so you can choose to use them in appropriate ways.







How to Choose Your Online Video Background




A great way to communicate important messages to your target audience is the tried and true “talking head” video – where you speak directly to a camera. Simple and versatile – you can be humorous or serious, informative or promotional – however…







Looking Good in Your Online Videos: How to Frame Yourself




How you “frame” yourself on camera – has a powerful subconscious impact on your audience, so it is worth knowing some of the basics.







How to Choose Affordable Equipment for Making Your Online Videos




You don’t need to be a Spielberg, nor do you need to spend a fortune on the latest high tech equipment to look good online – but if you want to stand out from the crowd you will need to purchase some basic pieces of equipment.







Why Should They Care?




Many people are too cautious when it comes to presenting their personal brand. If you use bland, generic words and statements to describe who you are and what you do – you will not cut through the clutter!







You Are The Company You Keep




It’s a theory that runs in friendship, business, teams and partnerships: YOU ARE THE COMPANY YOU KEEP!







5 Easy Ways to Build Your Digital Reputation




Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good name. Here are five easy ways to do just that:







Rockin’ Women go Tweet, Tweet, Tweet




I’ve already covered how to Ping out tweets or FB status updates simultaneously and how to keep track of your LinkedIn network connections with a CRM. So, this article is for the business women who STILL resist my rants to tweet.







Bring Your Vision to Life




Image courtesy of Shutterstock As I mentioned in my last article “Think about your future” – the more vivid and compelling you can paint your vision of your ideal future – the greater your chances of achieving it. Before creating your online personal brand, it is well worth investing time to build your vision first. […]




Do You Know What a Personal Brand Strategy Is?




What’s your personal brand strategy? Social Media platforms like LinkedIn, Facebook, and Twitter are just tactical “vehicles” through which you can communicate your brand strategy (whether it is your personal brand or your company brand)…







Branding in an Online World




Competition is intense. Regardless of the product or service a person or organization is trying to sell, similar products or services are available. To become the first choice in this cluttered marketplace, branding online and offline is a must. Building a strong brand is one of the most important things a person or organization can […]




A Little Inspiration for Entrepreneurs




Grasshopper, a virtual phone service for entrepreneurs, ran a brilliant viral marketing campaign to re-brand its service. The campaign had media and the blogosphere abuzz. The main part of the campaign involved sending chocolate covered grasshoppers to 5000 of the most influential people and media outlets in America. You have probably heard of the campaign […]