Archives: brand building

  Image courtesy of Shutterstock My husband and I have decided to home-school our daughter.  We aren’t at the stage where we’re deciding which method to use or which online curriculum is best.  You see, our daughter is 3, far from kindergarten. But I decided to prepare her for what’s ahead by creating my own preschool homeschool [...]

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Know Your Angles. When filming your online videos, it is important for you to know the effect of using different camera angles, so you can choose to use them in appropriate ways.

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A great way to communicate important messages to your target audience is the tried and true “talking head” video – where you speak directly to a camera. Simple and versatile – you can be humorous or serious, informative or promotional – however…

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How you “frame” yourself on camera – has a powerful subconscious impact on your audience, so it is worth knowing some of the basics.

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You don’t need to be a Spielberg, nor do you need to spend a fortune on the latest high tech equipment to look good online – but if you want to stand out from the crowd you will need to purchase some basic pieces of equipment.

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Why Should They Care?

By Bianca Te Rito

Many people are too cautious when it comes to presenting their personal brand. If you use bland, generic words and statements to describe who you are and what you do – you will not cut through the clutter!

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Image courtesy of Shutterstock Social networking is serious business! This is social networking for the 21st century, one in which every business owner should get on board with. As entrepreneurs, it is essential that you continually generate new ideas in order to maximize the profit-making potential of your venture. Social media is a great way [...]

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You Are The Company You Keep

By Kristen Durkin

It’s a theory that runs in friendship, business, teams and partnerships: YOU ARE THE COMPANY YOU KEEP!

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