By Bianca Te Rito
You don’t need to be a Spielberg, nor do you need to spend a fortune on the latest high tech equipment to look good online – but if you want to stand out from the crowd you will need to purchase some basic pieces of equipment.
By Bianca Te Rito
The key lesson from all of this – is that you must tell the truth, and you need to provide your target audience with real reasons to believe any claims you make. It’s one thing to make a claim, but you need to be able to back it up.
By Bianca Te Rito
However, it is inexcusable for someone who fits your target customer profile to say “No” to you and walk/click on by, because they don’t understand what your personal brand stands for, when you are in fact the perfect solution for their needs.
By Bianca Te Rito
Many people are too cautious when it comes to presenting their personal brand. If you use bland, generic words and statements to describe who you are and what you do – you will not cut through the clutter!
By Bianca Te Rito
Imagine an archery target with a bull’s-eye in the center. Think of your target audience as being the center of your marketing bull’s-eye. They are who you picture in your mind when you design your product or service, or create your online personal brand.
Remember the rule for marketing success – “Delight the few to attract the many”.
By Bianca Te Rito
Image courtesy of Shutterstock As I mentioned in my last article “Think about your future” – the more vivid and compelling you can paint your vision of your ideal future – the greater your chances of achieving it. Before creating your online personal brand, it is well worth investing time to build your vision first. [...]
By Bianca Te Rito
What’s your personal brand strategy? Social Media platforms like LinkedIn, Facebook, and Twitter are just tactical “vehicles” through which you can communicate your brand strategy (whether it is your personal brand or your company brand)…
She Takes on the World:
A Guide to Being
Your Own Boss,
Working Happy,
and Living on Purpose
is like having your own
personal coach!
Self-made millionaire and Inc. 500-ranked entrepreneur Ali Brown teaches women around the ...
Amanda DiSilvestro is a writer on topics ranging from social media to small business credi...
Annette Saldaña shows women business leaders how to ask big things of big people--biggeni...
Bianca Te Rito is the Founder & CEO of STEBIAN.com – Video presentation coaching to ...
Chantielle MacFarlane is an online marketing consultant, specializing in content creation ...
Courtney (@wileyccoyote) serves as director of digital marketing for a software company &a...
Deborah Sweeney is the CEO of MyCorporation. Ms. Sweeney joined MyCorporation in 2003 afte...
Debra Eckerling is the creator of Write On Online, a website and community for writers, wh...
Erica Orange is Vice President of Weiner, Edrich, Brown, Inc., a leading futurist consulti...
Kat Hudson is an Entrepreneur, Online Marketing Mentor, Speaker and Author. She is the fou...
Katelyn Nadeau is an Account Specialist for a digital marketing agency working with leadin...
Kristen Durkin is currently a Masters candidate at New York University with an individuall...
Nathalie Alonso, a journalist based in New York City, is the founder and editor-in-chief o...
Prime Sarmiento is an award winning journalist, solo female traveler and budding mediapren...
Rita Luppino is the Sustainability and Social Media Associate for Anvil Knitwear Inc. In M...
Ruth works for a global business services firm, managing change and transformation. She al...
Steph Rice CPT is a women's fitness, nutrition, weight loss expert and author of The Flat ...
Stephanie MacNeil is the Founder of AnieMac, a revitalized vintage fashion label. She is c...
Sylvia Browder is a small business consultant, trainer and author. She is founder of Natio...
Terez Howard operates TheWriteBloggers, a professional blogging service which builds clien...
