Where are you swimming today? Are you in the Blue Ocean or the Red Ocean?
If you’re thinking, “Wait a minute, Natalie – WTF are you talking about?!” I promise, my geography teachers did a great job – I do know the names of all 5 oceans and that there’s not a blue one or a red one in the bunch. BUT, when it comes to business strategy and your competitors – you need to put the Blue Ocean and Red Ocean on your map.
In today’s episode of She Takes on the World TV I’m going to walk you through this groundbreaking concept and how it can help you stand out among a sea of competition.
We’ll go over:
- Red Ocean vs. Blue Ocean – which one do you want to be in?
- The one thing you MUST do today if you’re swimming in the Red Ocean.
- The story of how Cirque du Soleil found its Blue Ocean.
So that brings us to your actionable for this week: I want you to really think about the question I posed to you at the beginning of the episode. Are you in a red ocean or a blue ocean?
If you are in a red ocean (and if you are – it’s OK. There are millions of entrepreneurs swimming right along with you!), I want you to spend some time brainstorming ALTERNATIVE offers that would make your competition irrelevant Be sure to let me know what you come up with by leaving a comment below. And just keep swimming!
Also: don’t forget to grab a copy of the Blue Ocean Strategy book because it’s brilliant.
Speaking of brilliance, we’re rolling out the red carpet tomorrow night and you’re invited to join us as we celebrate the achievements of members in our Conquer community at the Conquer Awards, broadcasting live at 8 p.m. Thursday, December 3rd.
It will be an evening full of fun and excitement as we share this year’s victories and announce our big winners, AND we’ll be presenting them with engraved statuettes – just like those other big awards shows. (I was one of those kids who loved getting gold stars on her homework so this is really thrilling for me!)
To watch the Conquer Awards live, subscribe to my YouTube channel at youtube.com/shetakesontheworld or follow me on Periscope @nataliemacneil.
Hope you can join us!